Whether we like it or not, we live in an outside-in world. It is no longer good enough for our marketing to be “good enough”. It’s no longer safe to “play it safe”. And it’s time we learned to adapt in the same way that our customers have learned to adapt – with social intelligence, technology and impact. For it is clear that the innovative nature of our customers is, for the most part, outstripping our own capacity to innovate.
This is no longer a function of competition. We no longer make the markets that we once could conjure through a force of will (and a huge media budget). Marketers must work smarter. Listen better. Respond impeccably. These days, relevance is not a buzz word, it’s a matter of survival. And at the heart of relevance is one thing. Customer experience.
What does this mean?
To shed light on the 50 shades of customer experience, Sitecore have curated a “Digital Survivor” webinar program. Featuring 12 of the most innovative digital experts, marketers and public speakers from Australia, New Zealand and around the world, it’s a great way to deep dive into some of the great marketing challenges of our time.
So far, the line-up includes:
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Scott Stratten UnMarketing: Stop marketing, start engaging Author of NY Times bestseller, UnMarketing, and voted top 10 marketing guru by US Business Review magazine. |
13 February |
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Edward Murphy, Web Services Manager, CPA Australia Driving customer engagement through personalisation Responsible for digital design, user experience and interaction, web CMS, accessibility, SEO and analytics, Edward shapes and delivers on digital strategy. |
5 March |
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Gavin Heaton The new physics of the consumerverse – How the buyer’s experience has been transformed by digital Co-author of Age of Conversation and founder of the ‘un-agency’Disruptor’s Handbook. |
12 March |
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Clare Swallow, General Manager – Digital & Peter McHannigan, Strategy & Web Analyst, Cucumber Content first: the approach to websites in 2015 Clare’s background includes sales, marketing and digital consultancy across the logistics, agri-business, retail, professional services and education sectors. |
16 April |
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Rich Parker Developing a digital content marketing strategy ADMA Content Marketing Strategy course instructor and Head of Strategy at Edge Publishing. |
23 April |
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Dietmar Dahmen Digital wolves Austrian futurologist and digital expert; previously held senior creative positions at DDB, Ogilvy and BBDO. |
7 May |
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Gabriel Ponzanelli, Digital Strategy Director, Sitecore It’s just a few steps to a personalised experience for your customers Gabe is a veteran digital thinker and strategist. |
14 May |
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Tom Webster The Mobile Commerce Revolution Tom Webster is Vice President of Strategy for Edison Research, a custom market research company best known as the sole providers of exit polling data during US elections for all the major news networks. |
4 June |
There are more webinars and speakers to be announced. Register for one or all of the webinars. They are free and offer particular insight into the challenges that we all face today.