Five Must-Read Posts from Last Week

Level 5 Sign 001I am always astounded at not just the number of quality, well-written posts produced each week – but also at the depth of thinking that is made available to us all.

I probably learn more from reading blog posts each week than I do from the dozens of books that I read each year. This weeks’ five must-read posts are great examples:

  1. Jay Baer shares 11 reasons that your company needs Facebook. Or more precisely, he explains why Facebook can be useful for your marketing efforts.
  2. Not exactly from last week – but Niko Herzeg writes about the need to focus our strategies and products not on the objects, but on the transitions that they facilitate. It’s why Apple products win.
  3. Forrester’s announcement that its analysts were no longer permitted to publish personally branded blogs generated much conversation. Dennis Howlett offers one perspective.
  4. Now take a look at Josh Bernoff’s perspective on the matter. Interesting challenges. Interesting times.
  5. And for something completely different, Amber Naslund shares 8 Apps I Use and Love – some only work for Macs, but the others are gold.

Five Must-Read Posts from Last Week

5 peso coin circa 2001 - frontI must admit to quite liking this early-in-the-week recap. And while there is plenty of material out there to be read, it goes to show how difficult it can be to create reliably compelling content. This week’s must-read posts each had something that stayed with me long after the initial scan. Hope you like them.

  1. Julian Cole explains why there is much interest (and opportunity) in Facebook with a nice case study about his own use of a Fan page to promote the band, Grinspoon
  2. David Armano reveals social media’s 10 dirty little secrets. Go on, own up to your own 😉
  3. Zoe Scaman shares “living pixels” – outdoor media made of living plants. Perfect for brands such as the Toyota Prius
  4. Great banner spotted by Ashley Ringrose – by IBM. Seriously.
  5. Interesting post by Iain Tait reminding us to think about the tone of voice that we use in our writing – and how it can sometimes, unexpectedly, change