Tag: disruptive innovation

Marketers as Innovators – Join the DisrupTV Live Stream

B2B Marketing, Digital Disruption, Disruptive Technology, Marketing, Videos, Web/Tech

This weekend – at 5am Australian daylight time – I will be joining the hosts of DisrupTV, R “Ray” Wang and Valar Afshar to talk marketing-led innovation, and provide a snapshot of the Australian innovation landscape. This weekly web series is streamed live on Blab.im and is focused on leadership, innovation and disruption in the enterprise and brings together A-list guests, the latest enterprise news, hot startups, insight from influencers, and much more. And when I say “A-list guests”, I’m not talking about celebrities. I’m talking about business and technology leaders who are changing the way that we do, think about and create value in business.

The show has featured:

The discussion with Alex Osterwalder is eye opening and full of insight for those seeking to change the way businesses organise themselves, create value and operate in the world. It’s well worth tuning in (embedded below).

This week’s interview features GE’s Chief Digital Officer, Ganesh Bell. He leads digital innovation and transformation, and is responsible for the digital solutions business and digital engagement to drive business growth. I will be discussing the nature of corporate innovation, how a market-product fit wins over a product-market fit in the enterprise, and will touch on some of the initiatives arising from the Australian Government’s #IdeasBoom. We’ll also be joined in the “Influencer’s Corner” by Guy Courtin, VP and Principal Analyst at Constellation Research.

Be sure to tune in at 11 a.m. PT/ 2 p.m. ET and remember to tweet your questions using the #DisrupTV hashtag.

Why Digital Disruption Sneaks Up On You

Digital Disruption, Innovation

Digital disruption is a popular theme in any business discussion. No matter whether I am speaking with technology companies, startups, industrial product manufacturers, professional service firms or pharmaceutical companies, eventually the topic arises. But it is hardly ever a direct conversation. More often than not, we approach “disruption” from the side.

You see, when we think of disruption we are thinking of some big change that temporarily suspends the way that we work – forcing us to change. But digital disruption doesn’t necessarily work this way. It’s more like wave after wave of small changes. Like a tide rolling in way past the high tide mark. But the REAL problem of disruption is that we don’t see if for what it is. Put simply:

We treat disruption’s symptoms but not its root cause.

And this means the threat of digital disruption is all the more dangerous for business.

Marketers have been at the forefront of digital disruption partly because they have (or should have) a good ear for the voice of the customer. They should understand the accelerating pace of change that consumers are adopting and incorporating into their everyday behaviours. But digital disruption is not JUST a marketing challenge. It is a challenge that faces almost every aspect of our businesses.

To understand the wide ranging impact of disruption, we put together a framework – the Five Cs of Digital Disruption. It’s a framework that we use with clients to map, understand and address digital disruption in a programmatic way. It helps us and our clients determine priorities – how to CREATE value in an age of disruption, how to CONNECT socially, engage CULTURALLY, CONDUCT business and CONSTRUCT our thinking.

5 Cs of Digital Disruption

But more than this – the Five Cs provides a focus for action. After all, if you are sitting still, you’re a sitting duck. Choose one of the Five Cs, analyse your situation and begin a PROCESS of attack (note I don’t say “plan of attack”). Don’t let digital disruption sneak up on you – act and iterate. For in a world where disruption is the new “business as usual” you really MUST find a place to start.