Join Us for #CoffeeMornings in #Singapore this Friday

Update: it seems the very first #coffeemornings in #singapore has outgrown itself. We’ll now be at Pickleville, 140 Robinson Road – Level 4.

For over 10 years now, we have been hosting a meeting of various strategy, digital, social media, innovation and tech types each Friday morning in Sydney’s Surry Hills. We have seen the rise and transformation of marketing and social media as a niche topic to a mainstream – must-have. We have discussed the role of communications and activism, seen new apps and platforms come and go – and still we persist.

But it’s not always about the tech or the topics. It’s mostly about the people.

Now, we know that life is busy and that there’s every reason NOT to get up a little earlier to come along to meet with a table full of people you’ve never met (or maybe only see at conferences). But this Friday is different. This Friday, we’ll be in Singapore.

The plan is the same. All are welcome. We meet. Drink coffee. Talk. Find the wavelength and think about how we can all use our creativity, insight and generosity to plant some change in this world. We’d love for you to join us!

Where: Pickleville, 140 Robinson Road, Level 4
When: Friday, 18 May 2018
Time: From 8am
Getting there: Get directions.

Wait! How will I find you?

Check out my LinkedIn profile. I look like my photo – especially after I have had coffee.

Why are we in Singapore?

This week, Bryony Cole, CEO of FutureOfSex.org and I are hosting the first sextech hackthon in Asia. As Bryony explains, “In every society, there are undercurrents we don’t talk about. Sex is almost universally one of them. The ramifications of creating an unspoken culture around sex is that critical information on protection and health is also ignored or driven underground.” Imagine if there was a way to change lives through conversation (ie sounds like a communications challenge, right there!).

Hackathons are the perfect way of hosting and workshopping challenging topics – whether they are tech, social, business or cultural in nature. If you can’t make the hackathon, come along to coffee. I’m looking forward to meeting you!

 

Be Curious and Have a Point of View

In this always-connected, digital world, I often see and hear things that I agree with. Or disagree with. Some of this is deep content – articles or videos that take time to engage with. But some of the content is simple, cursory, scrollable. I can look at it and move on with barely a moment’s regard.

The thing is, however, that I HAVE had a regard.

Almost everything that I see elicits a decision response in my head. I am forever making judgement calls about every single piece of content that passes by. And not just online. The same applies offline.

On the surface, it would seem that the problem that we all face is inundation. Our minds and our experiences are so saturated with things to engage with that our senses have been dulled. Where once our senses were highly tuned to detect important things (threat, pleasure, opportunities), they now tune things out. We are dulled to our experience of the world right when the world offers so much.

If we look deeper, there is a way to short circuit all this.

We need to re-inspire our curiosity.

If you need a break, meditate. Pause and breath. Express gratitude. Look again at the world, a situation, the page or person in front of you, and be curious. Ask a question. Receive an answer with grace.

But most of all, take your curiosity and act on it. Have a point of view. Respond to the world you live in. Act, don’t react, and see how the world greets you differently.

If You Can Only Try

Living, as we do, in a time of rapid change. Of transformation and uncertainty. It can be difficult to see what our long term future holds.

You can see it in the words we use to describe our lives. These words are flat. Uninspired. Transactional. We have entire governments swept to power on the back of the laziest of phrases and political slogans masquerading as thought-through policy agendas.

But we have not arrived in this desolate landscape randomly. It is the end-result of a thousand micro choices that consolidate our misery.

It is as if we have abdicated our personal responsibility for imagination in favour of a strange wariness of close fears. Today, in Australia, it was announced that we now hold the record for economic growth without a recession. We have experienced 26 years without interruption to our prosperity. Twenty six years without a downturn.

We have a generation of people who have known only growth. There have been few labour strikes. Precious few public protests. This perceived prosperity has dulled our senses to our own personal agency. The storytellers who ignite our hearts and passions no longer tread the public boards of our most important debates – they pop up in our Facebook news feeds, talking at TED or singing on “Insert Your Country Here’s” Got Talent.

But this can change. The story is the trick. And if we do want to reclaim our sense of the future, then there’s much to learn from the careful crafting that goes into the stories of digital media’s emerging heroes. Just watch this clip from America’s Got Talent. Think about the one clear message. See how you are drawn in to this story. Understand how and why you respond to what you see and what you hear. And see how the foreground, backstory and framing create the conditions for you to take the story into your heart.

Then think about what you can do to change your sense of what is possible. You only need try.

Mapping the Internet – 1973 to Now

Believe it or not, there was a time that the Internet was knowable.

There were defined limits. Connections. Points of reference.

When going through some of his father’s papers, David Newbury, lead developer with Carnegie Museum of Art, found a map of the Internet from 1973. Back then, it wasn’t even called “the internet” (with or without a capital “I”).

Fast forward forty-odd years and the online landscape has changed dramatically.

internetnow

In this more recent map, you can see that the connections, sites and locations are wildly different. Now powered by data from Alexa, this map of the internet shows the vast majority of websites from the no 1 ranked site, Google, through to sites that barely rank a mention. But even this massive map doesn’t include all sites. Just a selection.
And that’s the most amazing aspect of all.

There’s more to the web than we know or can see. It’s like the future. We only understand it moment by moment, experience by experience.

Walking a Mile in the Shoes of an Old(er) Person

At the touch of love everyone becomes a poet
— Plato

One of the great challenges of age is empathy. As a child, I viewed my father not as the young, vigorous man that he was, but as an old man. A keeper of knowledge and secrets.

As a young man I saw my elders as fixed barriers. As red traffic lights that would never turn green.

But as many of us do, I was using the lens of my youth to view the world. I saw slowness where there was none. I wore my impatience like a badge of honour. And I favoured action over strategy.

But worse.

I reined in my imagination. I conformed thought to structure. I shrank at the point that I should have expanded. And I did so out of a paucity of love.

But it was in my impoverishment that I received the greatest gift. Time and attention was bestowed upon me without expectation of return. And I learned, to my surprise, that my learning was far from at an end. And that the road ahead was built on the generosity and efforts of my elders and my peers.

To this day I seek mentorship and insight not only from my elders but the young people I come in contact with, my peers – and even strangers. It doesn’t always make for an easy path, but the rewards cannot be measured.

Find and give love in any and all its forms today. You’ll amaze someone (and it may be yourself).

How Do We Do More? CityTalks Inspires Questions

Sitting in the audience of the City of Sydney’s #SydCityTalk event featuring human rights advocate and former President of Ireland, Mary Robinson, it was clear that she was preaching to the choir. The message of “people first” deeply resonated with the audience and spread out like a shock wave from the stalls back. It wasn’t that we haven’t heard discussions about the importance of human-centred policy and action before – it’s just apparent that this style of conversation has been missing from our public discourse for some time.

After all, we live in an age where our sense of humanity has taken a backseat on our roadtrip to the future, and we’ve packed off the difficult issues like climate change, asylum seekers and refugees to live with the relatives.

So hearing a discussion of how governments, business and citizens can work together seems strangely foreign and wildly exciting.

Mary Robinson packed plenty into a short presentation – sustainable development goals, global focus, Nelson Mandela, Richard Branson and Bill Gates and global recognition for the programs and actions of the City of Sydney. Be sure to watch her speech in the video below.

Debunking Trickle Down Economics

One of the most interesting talks of the evening was Richard Denniss, Chief Economist from The Australia Institute. Not only was he able to make economics sound interesting and entertaining, he was able to do so in a way that illustrated his main point – that trickle down economics does not work. While we have seen this for ourselves in the widening gap between rich and poor – and the accelerating distance between the poor and the poorest – the raw numbers from the IMF tell an altogether more compelling story.

The research from five IMF economists, drew attention to the issue of global inequality, dismissed “trickle-down” economics and urged governments to target policies toward the bottom 20 percent of their citizens.

The problem with inequality is that it actually cripples growth. If we invest in the top 20% of our population, then GDP declines over the medium term. While a 1% increase in the income share of the poorest 20% of the population results in a 0.38% increase in GDP.

Where to from here?

Each of the speakers told a compelling and vital story. But the facts and figures from Richard Denniss’ speech coupled with Mary Robinson’s urgent insistence on change made me wonder. In fact, it made many of us in the audience wonder – where do we go from here? The levers of change are being applied to the UN’s sustainable development goals – and Australia is a willing signatory. But there is a yawning gulf between intention and policy, signature and action. Where do we go from here? How do we take these good intentions and make change happen? And precisely who is this WE?

I would dearly love to hear an update on progress at the next City Talks event.

Perhaps it is too soon to expect change to take place – or maybe – just maybe, we need more impatience in the mix of government, business and citizen policy making.

You can watch the full replay of the event below.

Creating New Business Patterns for Social Impact

I have always believed that a sense of purpose would drive change, no matter whether that change was behavioural, economic or cultural. And as such, my work in marketing has always been driven by an interest in psychology, behaviour and action. The reality is, is that I am curiously interested in people and what makes them tick – not in the things that they tell you when prompted, but in the millions of tiny actions that create our personalities. For example, I love the way that vegans wear leather, or doctors smoke cigarettes. I adore the inconsistencies that defeat algorithms and confound logic.

But I also love the way that these apparent inconsistencies can also create opportunities.

Over the last couple of years, businesses have started to pay closer attention to millennials – that generation born between 1982 and 2004. And while the span is open to debate, it is clear that this generation have a substantially different mindset from those that came before. I notice this in the work that I do with youth entrepreneurship organisation, Vibewire – where I am regularly confronted by behaviours, actions and expectations that, on the surface, appear completely alien. And I notice it in my work with corporations and clients, and in the research I do for various public speaking events. But as this generation begins to reach into management and executive ranks of government and business, it is something that we are all having to come to grips with.

Deloitte’s Millennial Survey is a recent example of the research which serves to reinforce what we have long suspected – that a sense of values and purpose is at the core of the millennial mindset. Thus far we have seen this play out in the consumer landscape, with a significant reduction in leading indicators of personal consumption – consider:

  • The fall in the number of driving licenses issued and the downstream impact on car sales
  • The rise in preference for public transport and the increasing pressure on inner city housing
  • The interest in entrepreneurship opportunities and skills and the downstream disinterest in professional careers and career paths.

The Deloitte report indicated that while millennials are “pro-business”, they are also particularly interested in business’ potential to “do good”:

Millennials continue to express positive views of business, and their opinions regarding businesses’ motivations and ethics showed stark improvement in this survey. However, much skepticism remains, driven by the majority-held belief that businesses have no ambition beyond profit. Almost nine in 10 (87 percent) believe that “the success of a business should be measured in terms of more than just its financial performance.”

 

deloitte-millennial1

However, while there is an alignment of values between business and millennials, there is a substantial gap in the alignment of purpose. The report concludes: “Millennials would prioritize the sense of purpose around people rather than growth or profit maximization”.

deloitte-millennial2

This, of course, suggests unsettling economic, cultural and social futures while the mis-match is sorted out. But as in most things, the most negative impacts will be felt by those businesses that respond too late or fail to plan strategically.

How to plan ahead for generational change

Whether your business has felt the winds of generational change or not, make no mistake, it is coming. From 2015, the Baby Boomer generations began retiring from the global workforce, taking their years of experience and expertise and substantial spending power with them. This trend will accelerate in the coming years. And as those experienced business leaders trade suits and ties for no ties and sun-filled beaches, enterprises from downtown Chicago to dusky Beijing will be restocked with ambitious, values focused millennials seeking to make their mark on the world. And this shift will force substantial change to what has been “business as usual”, with values and purpose taking centre stage.

Anecdotally, we are already seeing this play out. Financial services organisations are softening their positioning and message to the market. Utilities and resources companies are speaking of values, and professional services firms proclaim purpose and social impact. It’s out with conspicuous consumption and in with the sharing economy.

But this is just the beginning. Real change must be embedded deep in the hearts and souls of these organisations. It must be lived in the brand experience. And the “old ways” – the “business as usual” approaches must be re-made for this changing age.

Innovating for social impact

Often when we talk of innovation, we focus on something new or novel that is introduced to the public. It could be technology or an experience. It could combine the two. But we will begin to find that our efforts at innovation trip and stumble as they reach the market if we fail to take into account the changing nature of our buyer’s values and purpose. It won’t be good enough to put “lipstick on a pig” and serve it up on a bed of kale. We will need to begin the challenging task of creating shared value outcomes that don’t just serve our markets, stakeholders and management. We will need to address social impact too.

Over the last year or so, I have been working to create powerful business innovation frameworks that help entrepreneurs bring their products and services to market faster. My very first of these was an adaptation of the Lean Canvas used by startups for the purposes of social impact. I called it the Shared Value Canvas. Recently I have turned my attention to workshop and facilitation formats that use the same lean and agile methods employed by the world’s most innovative companies, tweaked to incorporate a social impact or social innovation outcome.

5-day-sprint-spread

In the coming days, I expect to release a comprehensive handbook that guides facilitators and teams through a Five Day Social Sprint. Designed for not-for-profits and for-purpose organisations, it’s a deep dive into the tools and techniques that rapidly move from idea to product within a week’s worth of effort. It has been inspired by the Google Ventures, five day sprint process – but revised and refocused for social impact.

And while I hope it finds favour with charities and not-for-profit organisations around the world, I also hope it inspires more traditional businesses to find tangible ways to bring purpose and values to life within their organisations, one innovation at a time.

Does Your Personal Brand Make You Look Like an Idiot?

I can remember advertising for new employees a few years back and being overwhelmed by the number of resumes that would be delivered. We had one job opening and there would be hundreds of applications. It was daunting and depressing. Somewhere in that massive pile of paper was my next team member. I just didn’t know where.

The profiles that stood out from the crowd were few and far between. If I asked for a cover letter I expected a cover letter. If I asked for examples of your work, then I expected to see them. Most of all, I expected that you would do your homework on my company. The vast majority of profiles simply did not cover the fundamentals.

These days it is both easier and harder to find good recruits. Sure LinkedIn makes it easy to discover great people – but for every amazing person out there, there’s a plethora of self-entitled, self-aggrandising idiots that you’d be crazy to employ. Or would you.

Here’s a trick.

Call up your LinkedIn profile.

Read it out aloud.

Now have a friend read it to you like they are standing on a stage, “living the moment”.

If you don’t burst out laughing, you’re on the money.

The Slow March of Digital Disruption

The editing work that started my career was laboriously done with pen and paper. Each day, I would literally cut and paste strips of text from one printed book over a new version, proofread and check the flow of the text, package it up in a large yellow envelope and send it “downstairs” for typesetting. That’s where the magic happened.

The typesetters, using specially-designed keyboards (not qwerty mind you), they would enter the changes into the publishing database and spit out “proofs” for proofreading. Those yellow envelopes would be sent back upstairs and, after another round of checking, I’d approve them and request “camera ready art”. I can still remember the smell and fell of those warm, thick, slightly sticky pages that would be carted off for photographing and printing.

Even in my earliest years, however, I could see the massive opportunities offered by what we now call “digital disruption”. I helped my company lead the digital charge – moving my products out of the production line and into online coding. This meant coding up changes on floppy disks and sending the disks down in the yellow envelopes.

From there, I pushed into desktop publishing, tapping directly into the data warehouse to edit and produce the proofs for printing. These changes produced massive changes in a highly competitive business. Our publishing cycles improved by 66%. Costs fell dramatically.

By 1995 I was hand-coding websites for clients. I had fallen in love with the speed of digital and the ease of online publishing. Sure it was still technical, but it was also democratising an ancient process that had been slow to change.

But that was 1995. Twenty years later, the forces of digital disruption are still playing out in the publishing and media industries, and it is not over yet.

Often when we talk about digital disruption, we do so from a point of fear. We fear for our jobs and our careers. We fear for the changes that we expect will overwhelm us.

But in reality, these massive changes take time to work through an economy. They take time to reach mainstream acceptance. And they take time for the legal system to catch, hold and support them.

Digital disruption is coming, but it’s a slow march for most of us. The question is, can you hear the drums?

How to Avoid Busy Brain

There is no doubt that we all feel overwhelmed from time to time. It’s natural. But a few years ago I noticed that the pace of change had markedly accelerated to the point where it was changing other things. It was changing our capacity to create and innovate. It was crippling our ability to effectively “spend time” with people that we care about. And it was skewing our sense of entitlement and investment.

What we all seemed to be suffering from as the state of “busy brain”.

Think, for example, how many times you have done the following in the last week:

  • Shared a link without checking it first
  • Stayed awake too late at night doing work
  • Relied on alcohol or drugs to slow your body rhythms
  • Avoided exercise because there is not enough time in the day
  • Were impatient with a child or a colleague

Because we are consistently rushing from meeting to meeting, task to task and tweet to tweet, we forget.

We forget the reason. The purpose. The force of the activity that drives us.

And we do so because we have given over to busyness rather than focusing on business. Sometimes it seems that we are barely in the business of living.

We are not just distracted but alerted. Buzzed and connected. We hurry between places, spaces and events not because we fear missing out but because our presence is marked on a hidden scale of check-ins, appointments and leaderboards. We have given over to the machine and it keeps its own counsel.

So what are we to do?

I like these simple suggestions from Deepak Chopra. And like everything simple, they require us to forego complication. Here’s to a less busy brain. Sleep well.