Category: Eat.Sleep.Blog

This is the 8th episode of Eat.Sleep.Blog – a rambling discussion of advertising, marketing, digital and social media with Gavin Heaton, Sean Howard and Paul McEnany. This 10 minute episode’s main focus is on the concept of FREE and how and where value is created in the exchange between brands and consumers.

Paul McEnany, Sean Howard and Gavin Heaton got together to talk marketing, digital strategy and other important topics in this 35 minute long ooVoo recording. Some great editing by Paul whittled this hour long rant into something that is barely watchable 😉 Enjoy!

Some of the key discussion points include:

• Sean talking about prototyping and his rash of posts all over the web (Critical Mass and MarketingProfs) — 0:00
• The impact (or not) of gas prices/slowing economy on the advertising industry (and the reason why digital is the way of the future) — 2:23
• Sean’s quick review of H+R Block’s recent digital efforts — 8:00
• Paul on the need to consider social media as a "different" kind of creative — 11:45
• Guest input from Tim Jackson via Twitter (not safe while eating) — 13:30
• How social media technology changes our interactions with people in our digital networks (with reference to Evil Liz Strauss) — 14:30
• Sean talking about spooky always-on web conferencing technology — 20:30
• Sean with the money quote "the day productivity questions come into the agency, we’re all screwed" — 22:00
• Twitter "reliability" — 22:15
• National single user ID — 26:00
• Managing personal/professional privacy — 28:00
• The challenges facing individuals who want to remove themselves from a social network — 32:00

Yes, Paul McEnany, Sean Howard and I are back with another episode. This time, a bit tighter, and a little bit more polished (but then our first Kaltura episode really was a dog’s breakfast).

There are a few highlights:

• Sean leads us out and straight into trouble — man-style trouble. Well, you will see what I mean. (0:00)
• The Grim Reaper’s ugly assistant drops by (2:55) to introduce our special guest star, Katie Chatfield (3:45), talking about some of her great recent work for Mountain Dew
• Paul unpacks his thinking around extreme sports, brand association and niche marketing without swearing once. True (7:02)! But then, he was the one who brought up paedophiles in the first place.
• Sean gets the chance to imagine himself in Captain Kirk’s tight fitting velour sweater and showcase the great William Shattner’s efforts at hawking Commodore 64s way back when home computers were a revolution (8:43).

It has been a long time between drinks, but Sean, Paul and I are finally back with the next instalment of Eat.Sleep.Blog. And in our ongoing exploration of technologies, we have shifted, yet again … this time trying out the new Kaltura video collaboration system.

A couple of days we started thinking about doing another episode … so I suggested we try Kaltura to make the recording. Sean setup a series of clips as a framework and our "experiment" very quickly turned into a production rough cut … thanks largely to the ease of use of the system. Despite a few issues with permissions, it is surprisingly easy to arrange, edit and produce a video podcast. And while this first Kaltura episode is a little rough … I am sure it will get better over time.

This episode covers:

• Questions about "value"
• Coverage of Wilkinson Sword’s Fight for Kisses Campaign
• Richard Huntington’s Are Brand Ideas Too Big for Advertising
• Culture of experimentation vs the challenge of digital storytelling
• The weather in Texas
• The So, You Think You Can Market competition
• Joseph Jaffe’s Join the Conversation launch

Here is the third (and probably the best so far) in our series of online video hookups. Catch Sean Howard at his best, playing with ideas and humour at the same time, and see Paul McEnany in his last appearance as a single man (I am still thinking that he will return from Mexico with a wife). Special thanks to Sean (again) for working so hard to edit the file into something that is (mostly) comprehensible.

Enjoy!

eatsleepblog1
Originally uploaded by servantofchaos.

For the past few weeks, Sean Howard, Paul McEnany and I have been trying to hook-up via video conference for a discussion of all things social-media. We have met with varying degrees of success … but have had some great fun along the way.

Normally we start by bagging each other and then move onto more serious topics. This week the lads went ahead without me — I was (truly) unable to connect to the Internet — and the result is now available for your viewing pleasure. As you can see, there was no need for me to be there in person as Sean was able to "channel" me …

One thing is clear is that the technology to do this — to collaboratively vidcast/vodcast — has some way to go. And because of the variety of issues that can arise with this technology — from firewall and security issues through network/connection problems to peripheral quality — it requires a sense of humour and a great deal of goodwill to continue to persist. Luckily, Paul and Sean have both of these in spades.

Enjoy!