It’s been coming for a long time, but I’m pleased to announce …
The Future of Advertising by Graham D Brown
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Category: Cup of Chaos
A Cup of Chaos #38: Rocket Dentistry
Don’t try this at home kids.
A Cup of Chaos #37: Press Release DOA
If you are reading this blog, then I bet you’ve either received or written more than your share of press releases over the years. So as you sit down with your second shot of coffee this Friday morning, spare a thought for your old buddy, the press release – and keep your eye out for that Panda hit squad send out by the folks from PitchEngine. They pack a punch.
A Cup of Chaos #36: Leroy Stick and BP Global PR
There is do doubt that the crisis around BP’s oil spill in the Gulf of Mexico is going to take some cleaning up. But I wonder how much longer it will take to deal with the community’s response to the disaster – after all, the very entertaining @BPglobalPR twitter account continues to remind us just what a catastrophe this is.
And now, you can hear the behind-the-scenes story from the person who setup and executed this campaign. He’s called Leroy Stick – and you can read where he got his name and why he is taking on the energy giant – right here.
And while all this CAN be amusing – just take a look in the brand mirror. Are you prepared for a catastrophe? Could you deal with a social media oil spill? How would you weave it into your continuous digital strategy?
A Cup of Chaos #35: Chatroulette Cheerleader
Nice work from Dr Peppers for April Fools Day (via Julian Cole).
Cup of Chaos Special: BP Global PR
For those of you have missed it, a fake Twitter account has been setup under the name @BPglobalPR. At the moment they have almost 6000 followers – but this is bound to grow given the quality of their incendiary and humorous tweets (as shown).
Will this cause more noise? Will it generate action? Is the unfolding environmental disaster being echoed across the internet? Truly this is a cup of chaos worth following.
A Cup of Chaos #33: Digilegs
Ever wanted to walk like a fantasy creature from the movies? Here’s your chance – with Weta legs. Just slip them on and drop into the office for “casual friday” and watch the faces of your colleagues.
Via PSFK.
A Cup of Chaos #32: Lego Augmented Reality
Here’s one to challenge your standard approach to packaging. Take a look at what Lego are doing with their packaging design – integrating it with a retail experience that will make you smile.
Via Rohit Bhargava.
A Cup of Chaos #31 – Orabrush
Interesting campaign to not just launch a product but to instill a change in consumer behaviour. Listerine were able to do it – and perhaps Orabrush will be the social media equivalent. Via Tim Longhurst
A Cup of Chaos #30 – Chatroulette
I haven’t done a cup of chaos for a while – not that there is any less chaos out there – it’s just that there are not enough hours in the day. But I found this great introduction to Chatroulette (via Aden Hepburn) and thought it might just help out those folks behind a firewall. Here’s what you can expect – guys, girls and perverts (watch the video for the statistical breakdown).
chat roulette from Casey Neistat on Vimeo.