You know you’ve moved from a good idea to a pop culture moment when Sesame Street does a parody of your work. This take on the @OldSpice guy is hilarious.
Oh, and today’s Cup of Chaos is brought to you by the word “on” and the number 4 million.
Category: Cup of Chaos
Cup of Chaos Special: Make it Vegetarian
From time to time I drop in a Cup of Chaos special edition for those special campaigns that warrant extra attention. Iain McDonald shared this link to an anti-obesity commercial airing overnight in the USA (courtesty of PCRM). It reminds me of my vegan days.
It will be interesting to see how it goes. At present it has around 20,000 views. I have a feeling it will be significantly higher tomorrow.
And, now of course, I just have one question. Would you like fries with that?
A Cup of Chaos #47: Heavy Seas
Some great footage from the CCTV of a cruise liner. So makes me want to go to sea – not.
A Cup of Chaos #46: Directory Select
Sometimes a cup of chaos works out for you, and sometimes it works against you. After receiving copies of the local Yellow Pages last week (and placing them straight into the recycling), I was pleasantly surprised to see this site surface. DirectorySelect allows you to order or cancel telephone books.
It’s been a long time coming!
A Cup of Chaos #45: Julia v Julia
As part of Vibewire’s ElectionWIRE coverage of the Australian federal election, Julia Gillard impersonators, Jackie Loeb, Gabby Millgate, Amanda Bishop and Lynne Cazaly staged a Julia v Julia debate. It was an excellent evening with the crowd urging on the comediennes with QandA style questions from the audience and from the web.
A Cup of Chaos #44: Gruen Transfer Pitch Challenge Yields Results
It seems that ABC TV's Gruen Transfer has hit a home run with their latest episode. The show, which provides a behind-the-scenes panel discussion of the advertising industry, is showcasing election-related advertising at present. One of the segments – The Pitch – sees two agencies go head-to-head over a creative brief. The team from Republic of Everyone created the ad below.
The Greens have asked whether they can run it as part of their campaign. Of course, the ABC cannot allow that to happen, as reported, but the clip is clearly an online favourite. It's certainly creating a cup – maybe even a cup and a half of chaos. Nice work!
A Cup of Chaos #43: Free Your Screens
Now, this is what it’s like to “send a message”. And it looks like fun. Damien van Achter via Luc Debaisieux.
SMSlingshot from FILE PRIX LUX on Vimeo.
A Cup of Chaos #42: Hedo Rick
Ok … this may just make you feel a little ill. Maybe it will make your skin crawl. Or maybe, just maybe, it’ll make you book a holiday. To each their own. But, eew. With thanks to Scott Rhodie for sharing.
A Cup of Chaos #41: Old Spice
Perhaps the largest and deepest cup of chaos comes to us this week from Iain Tait, W+K and the folks at Procter and Gamble. Over the last few days the Old Spice campaign has set a new bar by which we can measure engagement. And if "talkability" or "buzz" are metrics by which one can measure effectiveness, then surely this wins on all counts.
I have a feeling, however, that there are other measures which are eagerly being watched – and they all sound like this – ka-ching.
A Cup of Chaos #40: Enrol to Vote Australia
A nice politician-charged trailer for the upcoming Australian federal election by the folks at GetUp! Don’t forget that you can’t change the world if you don’t exercise your right to vote. You don’t want Julia hunting you down.