Community - Servant of Chaos

RUOK? How Can We Change a Life?

This Thursday, October 7, is RU OK? Day. It’s the day when we’re all encouraged to ask someone whether they are ok. Sounds trivial, right? But this simple act can help reduce the chance of suicide.

Look around you – at your family, friends and colleagues. Ask “are you ok”? Listen to their response. Be interested. It’s important – it’s important because each year in Australia, suicide claims more lives than the road toll. It’s an epidemic, and yet many people struggle with the isolation and desperation that drives them to take their own lives.

Now, I have written previously about suicide and men’s health – for the Black Dog Institute and Riding4aCause as well as working with Mark Pollard to create and publish a book of stories called The Perfect Gift for a Man on depression and male suicide. I would love for this to no longer be a problem in our society – but it remains a very real issue that touches us in many ways. As Cathie McGinn explains, it is hard to ask the question, but:

I’ll never know if there was anything I could have done, if one single question would have changed the course of events. I don’t know whether it would have changed anything, really, but I’ll always regret not reaching out.

I currently have a member of my extended family experiencing a profound depression. He sits in a chair and cries all day. His family don’t know what to do. Their house is being repossessed. Their young children are distraught. And local doctors would like to hospitalise him, but they do not have medical insurance – and there are no public beds. It’s a powder keg, and it’s completely avoidable. But this one family is being torn apart needlessly. And I am sure it’s not an isolated case.

Asking RUOK? is important. But we also must go much further. We must fix the living tragedy that exists right under our own roofs.

Content Marketing and the Junta 42

Community, Social Media, Storytelling, Strategy

Back in 2008, Joe Pulizzi started looking in-depth at blogs that focused on content marketing. He found 81 blogs – and the Junta 42 were the viewed as the leaders in what was then an emerging field.

Two years on and the field has exploded, with almost 400 blogs being tracked as part of the Junta 42 list. This growth mirrors not only the interest in content marketing and social media, but the general explosion in blogging as a method of communication.

Each of the blogs in the Junta42 are ranked based on a number of factors, explained as follows:

The number of posts in last quarter that pertained to a content marketing topic. Those posting on 3 or more days per week received the highest number of points.
Substantiveness of Posts. Here we worked to weed out posts that fell short of adding value to the collective body of knowledge about content marketing. For example, blogs that simply linked to other blogs or articles without adding new information, perspectives or ideas to the commentary received lower scores than did blogs that consistently delivered unique ideas, thoughtful insights, deep coverage, rich media and the like – you know, high-value content – to the community.
Google PageRank. (All blogs were checked on the same day.)
Previous Ranking.

The latest version of the Junta 42 provides a handy reference to some of the leading content marketing blogs – a very useful resource for those marketers working with social media as part of their strategy. The August 2010 top 42 content marketing blogs are:

1 Brian Solis
2 Copyblogger
3 Conversation Agent
4 TopRank Blog
5 PR 20/20
6 Marketing Experiments
7 Convince and Convert
8 Spin Sucks
9 Marketing Interactions
10 ConverStations
11 Simple Marketing Blog
12 Influential Marketing Blog
13 Direct Marketing Observations
14 Post Advertising
15 Web Ink Now
16 Social Media Explorer
17 Writing on the Web
18 Inbound Internet Marketing Blog
19 Rexblog
20 eMedia Vitals
21 Vertical Leap
22 Conversation Marketing
23 WeBlogBetter.com
24 Mack Collier
25 Buzz News
26 FASTforward Blog
27 IdeaLaunch
28 Site Booster
29 Freelance Copywriters Blog
30 Social Media Examiner
31 Priority Integrated Marketing Blog
32 Branding & Marketing
33 Shopper Culture
34 Vertical Measures
35 Proactive
36 Web Marketing Therapy
37 ContentMarketingToday
38 Servant of Chaos
39 Ducttape Marketing
40 TippingPoint Labs
41 Sparksheet
42 The MineThat Data Blo g

Facebook Bait and Switched My Life

Audience 2.0, Co-creation, Community, Social Media

Today is Quit Facebook Day – and I am in two minds. On the one hand, Facebook has been great, I have been able to easily connect to people all over the world, keeping in touch with their daily updates, their photos, the changes in their lives and the things they are reading, watching and thinking about. And it is not that I can’t do this in other ways, it’s that Facebook made it so easy for me (and for them).

But on the other hand, I have been a marketer and a technologist for over 20 years, and when I look at Facebook, I see a goldmine. I can see millions of people logging on, interacting, sharing their interests, their behaviours, their likes and dislikes not just with their “networks” but also with Facebook. And maybe even with Facebook’s partners. It is this latter form of sharing that concerns me.

The Age of unPrivacy

Anyone you speak with will have a view of privacy. Governments create legislation to enforce minimum standards on businesses, individuals join “do not call registers” to maintain some distance from brands and marketers and all the while, commentators announce the “death of privacy”.

Clearly as we shift more of our behaviour to the web, it becomes searchable – the great Google web spiders reaching out and collating the minutiae of our lives like the all-seeing eye of Sauron. If the Devil is in the details, then the scattered breadcrumbs of our online lives provide more than just a glimpse into our behaviours – they can be aggregated into patterns, codified and predicted.

This is even more pronounced in the walled garden of Facebook where our tastes and interests can be fed back to us – by Facebook ads, recommendations and suggestions. Take a look for yourself – create your own Facebook ad and you’ll see how minutely targeted your personal advertising campaign can be.

What Facebook are doing is pushing its members to allow ever more public access to our private information. It is doing so, not out of some grander view of the shifting nature of “privacy” as CEO Mark Zuckerberg would have us believe – there is real money to be made. As Chris Saad points out:

Most of Facebook's very mainstream users, however, still just want a private place to keep up with their friends and family. In short, the economic interests of the service are not in line with the interests of its users. Despite this, Facebook has been forced to smashed big cracks in its privacy blanket and started forcing its users, en mass, to adopt more transparent and public online personas.

Forrester analyst, Josh Bernoff suggests that Zuckerberg may well be right – that privacy isn’t a cultural norm anymore. But my view is that those active in their concern over these changes at Facebook are well ahead of the mainstream – that the issues presented won’t impact the early technology adopters in a significant way (after all, the Reclaim Privacy site has been doing a roaring trade for weeks). It’s the other 99% of Facebook’s 500 million members who are either confused by the changes, unaware of what the impact will be or simply don’t engage with these types of issues.

The Bait and Switch

At the end of Simon Mainwaring’s article on this subject he asks the question – “do you believe Facebook is to blame for a bait and switch?”. To that, I’d say yes. What was on offer has now materially changed.

For most of us, joining Facebook meant entering a social compact – we’d share the content, context and contacts of our lives – and we’d do so using Facebook’s social networking platform. We’d be able to control who had access to what we share and Facebook could monetize this in ways that worked in good faith. Accordingly, we (the public) joined en-masse. We tagged ourselves. We made Facebook the #1 photo sharing site on the web. We made it the largest social network in the world. And we helped it to transform from a bit player in the crowded social networking space to it’s leader.

Changing this compact now is difficult – and has not been communicated well. Rather than being transparent about their intentions, Facebook have opted to spin the changes, suggesting that the world has changed and that Facebook is moving to accommodate this.

As Bruce Nussbaum suggests, Facebook’s challenge is not to do with the purchase or products or services, but the exchange of value in what has become a cultural product.

Ownership in the social media world of networks is different from selling products and services in the traditional marketplace. Understanding the underlying cultural context of "free," "gift," and "creation" is important to businesses, including and perhaps especially high tech companies. It is not impossible to monetize that which is free. Apple did that with 99 cent songs on iTunes. But it is difficult.

I am always amazed to see that social networking sites such as Facebook (and to a lesser extent, Twitter) undervalue or misunderstand the importance of trust and transparency in the prosecution of their businesses. The TRUST that once existed between Facebook and at least some members of its user base has been seriously damaged in recent weeks – and the Quit Facebook Day is yet another milestone that will be marked.

So, Will You Delete Your Account?

I have a feeling that the Quit Facebook Day will come and go without a great deal of impact. At least initially. But for me, it is a turning point. It is the day on which Facebook reached its zenith – and from here the long, slow slide from prominence will begin. It happened with MySpace (which of course is still around). It happened with Friendster. And it will also happen with Facebook.

And now, I am off to delete my account. It will be replaced with a business account to manage aspects of my work – but the connections, the flavour and the personality will disappear. It’s time to find a new way to share.

COP16: 16 Journeys from 16 Countries in 16 Weeks – Can I Count You In?

Activism, Community, Corporate Social Responsibility, Crowdsourcing, Good Works

Last year, as Christmas came around, there was a powerful groundswell around climate change, culminating in the COP15 conference in Copenhagen (COP15 stands for the 15th session of the Conference of the Parties to the United Nations Framework Convention on Climate Change). You may remember I was quite excited about “Hopenhagen” and the crowd sourced ambassador program put together by the Huffington Post. But it all felt too rushed. There was not enough time to build momentum outside the web world – we needed businesses on our side, governments to commit and we needed a grass roots, community activation plan that no one could ignore.

Despite the noise generated by Copenhagen, it was clear that the agreements not to agree, had been hammered out well beforehand. The groundswell arrived too late. It was all noise but no movement.

So I want to start early this year. COP16, to be held in Mexico in December, is the next global rallying point. But to make this successful, we need to do a lot more preparation in the lead up. And that means STARTING NOW.

What I am proposing is this …

COP16 – 16 Journeys from 16 Countries in 16 Weeks

I am looking for teams of participants in 16 countries. These teams will travel from their country of origin to Mexico, but they will do so over 16 weeks. They will travel where possible using sustainable technologies – electric or diesel cars, trains, boats, gliders – whatever comes to hand. The teams may hand off to others relay-style or stay the course from beginning to end.

Their task is not just to ARRIVE, but to EDUCATE, HARNESS and MOTIVATE people along the way. The aim is to create awareness and build a movement, town by town, truck stop by truck stop.

But this is not just about people. It’s also about business. We’ll be asking those sustainable businesses around the world how they can help. Who can provide the cars, the support, the transport, the logistics and the planning? Who can help us bridge the world’s oceans? Who can demonstrate their business innovation and global leadership by helping us achieve these aims?

And, of course, this is about stories. About the real stories of people touched already by climate change. It’s about the future stories of generations – that these teams can begin to also tell.

But this is also about YOU. These are only beginning ideas. I need you to rally around. Share your thoughts and best ideas. I need you to think about your NETWORKS – about who you know and how they can help. Share this idea – build on it – and let’s make sure that COP16 is not a cop-out.

Just don’t be silent!

Introducing the Age of Conversation 3 Authors

Books, Community, Social Media

It has taken some time to come together, but the new book, Age of Conversation 3: It’s time to get busy!, is in its final stages. Very soon you will be able to purchase it directly from Amazon or a number of other online book stores. The new cover, as you can see on the left, was designed by Chris Wilson. And our new site, was designed and built by Craig Wilson and the hard working team at Sticky Advertising.

We’re excited to be at this stage of the process. The quality of thinking throughout the book is of the highest calibre – as would be expected from such an illustrious group. The authors who have contributed to this year’s edition are:

Adam Joseph	Priyanka Sachar	Mark Earls
Cory Coley-Christakos	Stefan Erschwendner	Paul Hebert
Jeff De Cagna	Thomas Clifford	Phil Gerbyshak
Jon Burg	Toby Bloomberg	Shambhu Neil Vineberg
Joseph Jaffe	Uwe Hook	Steve Roesler
Michael E. Rubin	anibal casso	Steve Woodruff
Steve Sponder	Becky Carroll	Tim Tyler
Chris Wilson	Beth Harte	Tinu Abayomi-Paul
Dan Schawbel	Carol Bodensteiner	Trey Pennington
David Weinfeld	Dan Sitter	Vanessa DiMauro
Ed Brenegar	David Zinger	Brett T. T. Macfarlane
Efrain Mendicuti	Deb Brown	Brian Reich
Gaurav Mishra	Dennis Deery	C.B. Whittemore
Gordon Whitehead	Heather Rast	Cam Beck
Hajj E. Flemings	Joan Endicott	Cathryn Hrudicka
Jeroen Verkroost	Karen D. Swim	Christopher Morris
Joe Pulizzi	Leah Otto	Corentin Monot
Karalee Evans	Leigh Durst	David Berkowitz
Kevin Jessop	Lesley Lambert	Duane Brown
Peter Korchnak	Mark Price	Dustin Jacobsen
Piet Wulleman	Mike Maddaloni	Ernie Mosteller
Scott Townsend	Nick Burcher	Frank Stiefler
Steve Olenski	Rich Nadworny	John Rosen
Tim Jackson	Suzanne Hull	Len Kendall
Amber Naslund	Wayne Buckhanan	Mark McGuinness
Caroline Melberg	Andy Drish	Oleksandr Skorokhod
Claire Grinton	Angela Maiers	Paul Williams
Gary Cohen	Armando Alves	Sam Ismail
Gautam Ramdurai	B.J. Smith	Tamera Kremer
Eaon Pritchard	Brendan Tripp	Adelino de Almeida
Jacob Morgan	Casey Hibbard	Andy Hunter
Julian Cole	Debra Helwig	Anjali Ramachandran
Jye Smith	Drew McLellan	Craig Wilson
Karin Hermans	Emily Reed	David Petherick
Katie Harris	Gavin Heaton	Dennis Price
Mark Levy	George Jenkins	Doug Mitchell
Mark W. Schaefer	Helge Tenno	Douglas Hanna
Marshall Sponder	James Stevens	Ian Lurie
Ryan Hanser	Jenny Meade	Jeff Larche
Sacha Tueni and Katherine Maher	David Svet	Jessica Hagy
Simon Payn	Joanne Austin-Olsen	Mark Avnet
Stanley Johnson	Marilyn Pratt	Mark Hancock
Steve Kellogg	Michelle Beckham-Corbin	Michelle Chmielewski
Amy Mengel	Veronique Rabuteau	Peter Komendowski
Andrea Vascellari	Timothy L Johnson	Phil Osborne
Beth Wampler	Amy Jussel	Rick Liebling
Eric Brody	Arun Rajagopal	Dr Letitia Wright
Hugh de Winton	David Koopmans	Aki Spicer
Jeff Wallace	Don Frederiksen	Charles Sipe
Katie McIntyre	James G Lindberg & Sandra Renshaw	David Reich
Lynae Johnson	Jasmin Tragas	Deborah Chaddock Brown
Mike O’Toole	Jeanne Dininni	Iqbal Mohammed
Morriss M. Partee	Katie Chatfield	Jeff Cutler
Pete Jones	Riku Vassinen	Jeff Garrison
Kevin Dugan	Tiphereth Gloria	Mike Sansone
Lori Magno	Valerie Simon	Nettie Hartsock
Mark Goren		Peter Salvitti

eCitizen Kane – The Digital Citizens Forum

Community, Conferences, Social Media

For me, one of the most interesting aspects of social media – or the emergence of the “social web” is the challenge that it presents to our sense of self – our identities as individuals, professionals, bloggers and amateur photographers. It provides opportunities for us to broadcast (podcasting), create movies (youtube) and publish (blogs/self published books) and so on. The power to create, distribute, filter and contextualise information has never before been in the hands of so many – this is what I call simple social media – though it is anything BUT simple in its execution.

It is the fragmenting or multiplying of identity that was explored this time last week at the inaugural Digital Citizens forum here in Sydney. Those who attended were treated to a truly open conversation, artfully curated by Bronwen Clune and panelled by visiting US lawyer Adrian Dayton (Social Media for Lawyers), Sam North (Ogilvy PR), Damian Damjanovski (BMF), and Renai LeMay (Delimiter).

The conversation jumped from panellist to panellist and out into the audience in a lively debate covering questions of law, ethics, identity, trust and copyright/intellectual property. There was some nice give and take, with some members of the audience taking the travelling microphone and debating points, raising questions and challenging not just the panel but the whole room. It was a lively topic and an appreciative crowd.

At times I expected a Citizen Kane style response, “You don’t realise you are speaking to two people” – with panellists contradicting themselves and audience members clearly enjoying the sense of theatre and opportunity for debate.

It is always difficult to know what to expect with any event like this – but there is no doubt that smaller, more intimate events like these are challenging the larger scale event/conferences. After all, at a certain point, we all have a desire to move beyond the hyperbole of the keynote and the blinding flash of never ending metrics. Social media is, after all, social. That means it will be inexact, moody and potentially mocking. These features are why many businesses find social media challenging – but in an event format – it makes social media compelling.

If you have a client who you want to “get” social media, the Digital Citizens events may well be the best introduction you could offer. It’s the cocktail party normally reserved for Twitter – just with people in the flesh. Mr Thatcher may never understand – but it’s a different world now. It’s the world of eCitizen Kane.

Re-intermediating the Media

Community, Digital Strategy, FutureVisions, Innovation, Media, Old Media, Social Media

One of the things that most excited me about the World Wide Web was the way it crushed the distance between an idea and its reality.

The mere fact that I could, with a few spare hours and a scrapper’s knowledge of HTML, create a website – a “place” on the internet where nothing was before – seemed to me, a revelation.

Over the last 20 years we have seen a dramatic transformation in the media landscape. The promise of the early web has been delivered. Now, you or I can produce web pages and whole sites without the need of complex programming or large scale resources. We can produce “media” or what largely passes for media, using a $50 webcam, a microphone borrowed in the downtime between Singstar sessions, and a point of view all held together with a dash of passion.

The easy availability of technology and the digital publishing platforms sent waves of transformation through all forms of publishing – from books, magazines and newspapers to radio, TV and beyond. The full effect of this slow moving tsunami is yet to be seen or accounted for – but the lasting transformation is in the nature of power.

In the wake of these changes, the power that was once centralised in the hands of the publishers and broadcasters has been fragmented – tossed like so many pins into a new global haystack of content, opinion and conjecture. As Ben Shepherd points out, the winner here has been the search engines and content organisers like Google:

Google came in and created a tool that allowed internet users to find what they needed quickly and easily. It reinvented search and has allowed consumers to get anything they want, whenever they want, and for the price they want – generally for free.

But we are now experiencing another wave of transformation. Where the first wave shifted the base of power away from the broadcasters towards the content organisers, this next wave of disintermediation is moving information – and recommendation – away from the search engines. As a result we are seeing people powered networks (best characterised by sites like Twitter and Facebook) benefitting from this new shift in the locus of power. Tom Ewing describes it simply:

This shift is best interested, I think, in thinking about the difference between corporate brands and ‘personal brands’. The corporate brand entering social media is urged to give up control, to surrender some of its autonomy. But Twitter’s most popular users – its A-Listers, the celebrities – are using it to regain a level of control over their presentation and perception, through disintermediation.

This trend, while still small, will have Google worried, for while they seem to struggle with the human dimension of the social web, they certainly understand the power principles inherent in social network design and its resulting viral expansion loop. Interestingly, however, most social media participants, once they reach a certain scale, invest in the creation of what can best be termed “old-school media properties” – turning what little influence they do hold into a business modelled around advertising, sponsorship and editorial.

This seems to be a zero sum game to me – properties built on new foundations seem to sit uncomfortably within business models that they themselves, helped discredit. But what has been missing is a way to re-intermediate the new media – bridging the gap between business, brands, advertising, media buying and planning, and these long tail publishers. In the last few weeks two new players have stepped into this space. MediaScope, the brainchild of Denise Shrivell is “an online directory connecting advertisers, marketers and small business to 'alternative' media opportunities in niche, below the line, emerging and independant platforms.” It is due to launch in the coming days.

Media Cafe is also staking a claim in this space – but bringing perhaps a fuller community based publishing model to market. Currently in pre-release mode, Media Cafe is also open for the population of data ahead of a launch. Interestingly, Media Cafe appears to be putting new social properties on the same footing as traditional media properties. This aspect alone is likely to raise eyebrows, but will it unleash a new wave of innovation and transformation. No doubt both MediaScope and Media Cafe are banking on it.

Ten Ways to Kill Community

Community, Enterprise Social, Smart Bloggers, Social Media

Sometimes the best way of understanding HOW to do something is to think how NOT to. In this fantastic short presentation, Marilyn Pratt steps through the 10 things that you can do to kill off the community that has begun to grow around your brand (or products, services etc). There is some great insight that can be applied to any business’ community – and each point is backed up with the hard won experience of working in, building up and evangelising a large corporate community.

Marilyn is one of SAP’s community evangelists and knows first-hand what works (and doesn’t) – but does this accord with your experience? What other ways have you found to kill your community?

Swallowing the Truth

Authenticity, Community, Innovation, Life

Anyone involved in marketing, in transformation or change management knows that there is a simple fact – change is hard. Getting someone to understand that their product, job or world has changed is an enormous challenge. It requires not just logic, but also an emotional response. We need to change our hearts as well as our minds – and it is easy for us to KNOW something but very difficult for us to ACT on that knowledge.

What we need to do is swallow the truth. We need to consume it, to bring it into the depths of our beings. We need to give “new truth” the chance to spread through every fibre, infect every synapse and tingle each fold of skin.

And you know what? Our “gut” tells us a great deal about the “truthiness” of truth. Items that are unsavoury are expelled quickly in an impulsive response. “Heavy” items are digested slowly and over time.

Seth Godin suggests that the future is just like the past, but shinier:

Your industry has been completely and permanently altered by the connections offered by the internet. Your non-profit, your political campaign, your service business. Not a little different, not just email enabled or website marketed, but overhauled.

But the future – or more precisely, the true future, is not just shiny. It is tasty. We are hungry for it and for the sustenance it brings. Ask yourself not just how you are forging a future for yourself, your business and your community – also ask exactly what it is that we should swallow. If it’s not the truth, it won’t stay down for long!

The Perfect Gift for a Man – Join Us!

Books, Community, Good Works, Life

UPDATE: You can sign up to the Perfect Gift for a Man project here.

Towards the end of last week, it felt like the ManWeek efforts of Reach Out and Triple J were just starting to gain some traction. There were standout posts from Mark Pollard, Scott Drummond, Julian Cole, Jye Smith, Trent Collins and Gavin Bollard – but then it just stopped. And yet, it feels like there is more to be said, more to be shared, more honesty to be uncovered.

Over the last week Mark Pollard and I have been scheming … about what happens next. And we have come up with a plan – to produce a book in time for Father’s Day here in Australia. Yes – that is the first Sunday in September.

And we want YOUR submission!

That’s right – if you have written something for ManWeek you may already be way ahead. But if you haven’t, you have a week to get your thoughts, ideas, pictures, photos etc together.

Under the working title of “The Perfect Gift for a Man” we want you to share your personal (yes, very personal) stories of becoming a man – the joys, sorrows, challenges, regrets and triumphs. We want to hear about your Dad, your Son, your first job, admitting mistakes, overcoming challenges, living with issues, illness etc. Whatever your story is, we want to hear it.

Why?

The Inspire Foundation research indicates that:

Young men are at increased risk of suicide, drug and alcohol problems compared with the general population and age matched young females. They commit suicide almost three times more often than females of the same age and are also two to three times more likely to develop schizophrenia. These problems often start in adolescence, go undiagnosed and continue into adulthood placing a major burden on Australia's health care system and society.

We want this book to show that it is possible to share, honestly, the intense emotions and experiences of “becoming a man”. We want men to read the stories of others – to find strength in knowing that others have lived through issues and gone on live a rich life. And to realise that it is ok to reach out and ask for help when it is needed.

How?

You can send us:

Stories: 500 or 1,000 words
Photos
Illustrations
Designs
Anything – make a song, t-shirt if you want. Whatever you’re good at – just make sure it’s yours.

As we have only just hatched this plan, we will let you know how to submit early next week. BUT to give us an indication of your interest, leave a comment here or join our Facebook page.

What’s going to happen?

This has to come together quickly. If you want to be involved, you have to send us your submission by July 20, 2009. If you don’t get us your entry by this date it cannot be included. Don’t ask.

Oh, and don’t exceed the word limit – we will either edit it down to size or discard it. If you create an illustration, photo etc, contact us for format requirements.

You will need to SIGN a release form that gives us permission to publish your work. In return you will see your name in a book, be part of a project that we hope will help make an impact on men’s mental health AND raise money for Reach Out / Inspire.

100% of the proceeds of the sale of these books will be donated to Reach Out.

Who can contribute?

We want a broad cross-section of men. So far we have the support of people within the marketing community, but we want to go far broader than this. We want doctors, lawyers, bricklayers, stay-at-home dads, artists – anyone can contribute.

Who is in the book?

So far, it is just Mark Pollard and I. Luca Ionescu has kindly agreed to create a logo for the project. But we think it will be far more interesting if you were involved too.

How can you help?

As Mark says, there are some things you can do to help us – even if you don’t want to contribute:

1. Contribute something super sweet (by Monday July 20, 2009)
If you don’t have time or don’t see yourself as a content-maker, consider adding some ideas to the project: marketing, PR, events, stunts, anything. Pull some favours.

2. Get someone interesting to do the above
So far, most ManWeek bloggers have been from the marketing, advertising, technology sectors. We want people from all backgrounds to have a stab at this. If you have a granddad with an incredible story, get him to tell it. If you know or are a musician, sportsperson, policeman, farmer, miner, journalist, tattoo artist, biker… please have a go.

3. Tell someone about it
Tweet away. Blog about it. Tell friends about the Facebook page. Please do not feel obliged to link to this blog post.

4. Help us break out of the internet
If you have contacts with journalists, bloggers, politicians… people with influence. Tell them about this project. If you’re watching your kid play soccer this weekend and find yourself standing next to a man, tell them about it.

5. Buy the book (or e-book) when it launches
Give it to a husband, a son, a dad, a granddad. Maybe consider buying bulk to give to your male staff.

So what are you waiting for? Get writing – the clock is ticking!