Communications, marketing and media don’t operate in a vacuum. They are part of the culture of our times.
It’s why we look back on old advertising with a sense of “days gone by” – after all good advertising and communications convey a story and context that goes far beyond the simple message.
So it is not surprising that in this time of COVID-19 crisis, that we are seeing new types, forms and approaches to communication. These new approaches are not necessarily one thing or the other – they are not WHOLLY advertising, nor wholly marketing or even “public communications” that we would recognise. They are hybrids.
One of the more interesting experiments that is evolving is futurist, Mark Pesce’s NEXT ONE HUNDRED SECONDS.
Each day, around 9am Australian Eastern Time, Mark releases a 100 second video clip looking into the near future and challenging his audience to think, act and share.
Themed to connect with Pesce’s award winning Next Billion Seconds podcast, this short, daily video release feels like a hack of platforms and styles. It’s a self-made Frankenstein’s monster combining the immediacy of Twitter, the reach of social media, the urgency of social media video, thematics of TikTok and the seriousness and authority of science podcasting.
No doubt, we’ll see more of this emerge in the coming months. More media. More platforms. And hopefully, more hope.