I can remember coming across Buzzfeed quite some time ago. It stunned me. It made me realise that there was much more going on online than I had imagined. The site, by Jonah Peretti constantly tracks content on the web and asks a simple question – will this go viral? You don’t even have to choose “no” – you can just ignore the question. But if there is a topic/post you think worth voting up, you can do so simply with one click.
In a way, it’s a pop culture version of Digg – but with one important difference – it is curated.
In this presentation (with thanks to Polly Becker), Jonah shares some of the strategies and tips that he has learned over the last 10 years – one of the most important of which is to target the “bored at work” network. And as he explains, you can't "make" something go viral – but you can improve your chances by tweaking, seeding and being lucky.
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In a way, it’s a pop culture version of Digg – but with one important difference – it is curated.