The Creative Innovation Conference You Don’t Want to Miss

In almost every presentation I give, there is some reference to Ray Kurzweil, a nod to Edward de Bono and a smattering of the design thinking process that came from IDEO. And I am sure I am not alone.

Just consider how readily you respond to business or customer challenges, employing a version of lateral thinking in your problem solving technique. Consider how easily you think about the use of mobile and digital technologies and the way they can be incorporated into our behavioural landscape. And consider how you engage your stakeholders and frame a response to their challenges. Yes, de Bono, Kurzweil and IDEO have pervasively infiltrated our minds and the way that we work – and sometimes we hardly even notice.

So imagine if there was a conference which brought together these creative innovators. Then imagine that it went further – including folks like Pete Williams from Deloitte, Craig Davis from Mojo and BrandKarma, and a bevy of leading thinkers from James Moody to Gus Nossal and Hugh Mackay. And then, imagine, that such a conference would be held near where you live – say, Melbourne. Then, what you’d have is the Creative Innovation 2011 conference.

For two days, 16-18 November (hurry up and register!), the Sofitel on Collins will glow with the collective intellect of a global consciousness. You want to bathe in that brainy brine, right? If so, you’d better get going.