Arun Rajagopal has been a tireless promoter of the Age of Conversation. With the assistance of some friends, he has single handedly run a strong promotional campaign bringing the book to the attention of mainstream media in the Middle East. This weekend, The Age of Conversation is the cover story of the Dubai-based Khaleej Times’ Weekend magazine.
The magazine’s feature writer, Pratibha Umashankar, interviewed both Drew and I and also features Arun, "the blogger in our backyard". Some of the images from our Flickr group were picked up for publication as well.
You can read the feature here or see some scans of the magazine at Arun’s blog.
What a legend!
Great work by Arun. The book gets a mention (as do you) in my latest Around The Blogosphere column for marketing magazine. Should be hitting newsagents on Monday.
Congratulations Gavin, such fantastic coverage for your book!
Arun is doing a great job and deserves lots of kudos. Here’s a question that all us results-oriented marketers must ask: How many books sold resulted from the PR? (Because we ask such questions, we can be seen as pesty downers. But that’s our job?)