November, 2013 - Servant of Chaos

A Collection of Social Media Case Studies

Some organisations are well ahead of the digital innovation curve – and are maturing their digital business practices. Others, however, are in the early stages, feeling their way, gathering information and trying to figure out just HOW digital can be part of their businesses.

If you (or your organisation) are in the early stages, it sometimes helps to learn from others. It can help expand your thinking, validate your approach and provide justification to your senior executives. So I thought I’d share a few case studies that you might find useful. If there are studies that I have missed, leave a note and a link in the comments below! Note: some of these are premium content.

Name	Category	Year	Topic/Focus
Tough Mudder	Events	2013	Facebook, Brand building, Community building
Various (Hotels)	Travel	2013	Integrated marketing, Twitter, Facebook
US Navy	Defence / Government	2013	Communications
ASOS	Retail	2013	Sales, Community engagement
Queensland Police Service	Government / Services	2010	Disaster management
Evalueserve	Market Research	2011	Brand building, lead generation
UK Marketing Lounge	Jobs board	2012	LinkedIn
Whole Foods	Retail	2010	Awareness, community building
Social Media Week	Conferences	2012	Community building
Volkswagen	Automotive	2011	Awareness, LinkedIn
H&M	Retail	2012	Content marketing, Search
Dollar Shave Club	Retail	2012	Video, Content marketing, New product launch
Ford Fiestagram	Automotive	2012	New product launch, Instagram
SmartPak Equine	Retail	2012	Email, Marketing automation
Five Years in the Cloud with Workday	HR	2013	Cloud, Human capital management
DocuSign	eSignature transactions	2012	Marketing automation, Demand generation

Francisco Martins via Compfight

The New Physics of the Consumerverse

Conferences, Digital Strategy, Disruptive Technology, Videos

If you weren’t able to get along to the inaugural DiG Festival in Newcastle, you certainly missed an amazing event. But not all is lost. The DiG Festival team are making a great number of presentationsavailable for viewing. They’ve just posted mine – and it seems they’ve nicely edited out some of the glitches I had with the slide controller. Would love your feedback – drop me a message in the comments below.

The Digital Tool Landscape

Digital Strategy, Disruptive Technology, Innovation

For years, I have been collecting tools that help me get things done. Some of them run on my computer or on a web platform. Some of them have become obsolete or were closed down when the startup money ran out. But almost always, digital tools have some value to the marketer – even if it is just to stimulate our thinking about the way that consumers engage and participate online.

As the market has matured – and as we have found more business focused benefits that come from digital engagement – categories of use have begun to emerge. We can now find various use cases for digital technology, white papers, research and even case studies. But often we still struggle with determining which tool to use when. For example, we may look at crowdsourcing for insight rather than ideation, or collaborative platforms for brainstorming rather than development.

Now, rather than just applying trial and error, this great interactive tool from strategy+business can help you choose the right tool for the right job. Now, you can spend more time doing and less time trying to figure out how. No more excuses!