The profusion of digital media – not just in terms of technology but also in terms of content – can be overwhelming. Brands, businesses and bloggers are all working to create a toehold in your imagination – creating content aimed to attract, entice and engage. But sometimes we don’t need something new, we just need a guide to what is already available. Here are five posts from last week that might just do the trick for you.
- “Can we make the logo bigger”. Ever heard that from a client? Ever asked it to a designer? Too often we confuse a brand with a logo. Drew McLellan reminds us that your brand is more than a logo – it’s an experience.
- Recent changes to Facebook will be felt by all brands using pages as part of a social media strategy (here’s hoping your entire strategy isn’t Facebook). It’s not JUST that your reach figures are down – but that you’ll have to rethink your content and engagement approach. This is likely to be costly and challenging says Mandi Bateson.
- A man called Thomas Cook, called out travel company Thomas Cook on their Facebook page, asking for compensation for years of ridicule. He cheekily suggested a weekend in Paris ought to cover it. Rival LowCostHolidays.com stepped in and gazumped Thomas Cook UK right there on their “own” Facebook page. The DailyMail has the full story.
- Olivier Blanchard steps us through the five stages of a crisis and how to manage one through your digital channels
- While not really a “post” – this call out for interns from Graham Brown is a great opportunity for an aspiring digital anthropologist. If you are ready to go deep into the world of youth culture and behaviour, drop Graham a line.