Infographics can be fascinating. Done well, they can tell a compelling story, bringing data to life in completely new ways. But they can also be bland. Boring. Or worse – irrelevant.
Now, I have created a few infographics:
And while these have had between 1000 and 5000 views, they clearly could be better. And now, with this guide from Eloqua, maybe they will be. My first focus – “think ‘data narrative’”.
But what about you? Have you created an infographic (or 10)? What have you learned? What works? And which one is your favourite?
Infographics in 15 Minutes
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Thanks for a great article – I am certainly a sucker for a good infographic!
Recently I came across an article about misleading infographics (in the health sector) and as we try to condense a lot of info into this format this can happen. It was a wakeup call to always look carefully at the data itself not just the gorgeous font and pics.
Cheers Jenni
Infographics are a great way to inform an audience, not only because that they’re more catching, but the fact that they’re laid on in a way that’s not confusing and easy to the eyes. I like the “4As”. They caught my attention alright.
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Thanks
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