Two years ago, Mack Collier ran an experiment. He wanted to see if the authority rankings of sites tracked by Technorati etc could be turned around. After all, there are many fine blogs out there – many who don’t receive the links or recognition that they deserve. Calling this the Revenge of the Z-lister, Mack created a viral storm that transformed the ranking and profile of many blogs.
The way it worked was as follows – start with the current list (Mack started with five blogs) and then add your own five. When it wrapped up, the Z-list contained around 200 blogs each linking and re-linking to each other.
While this Z-list could be seen as a form of linkbaiting, there was also something immensely valuable in it – it brought together a community of participants. It activated people in a fun and engaging format. And it introduced those with the patience, to a number of fantastic new blogs and their authors.
Sometime later, Becky Carroll, Sharon Sarmiento and I reworked this list into a wiki format, breaking each blog into a category and providing a short description of each blog and its content. I was reminded of this yesterday by a message on Twitter. And then I thought, what would happen if the Z-list happened now? What impact would something like Twitter have on the amplification of such an enterprise?
Oh, and which new blogs would YOU add to the Z-list? I would add:
And, in case you were wondering, the original/final list looks like this:
Blog Name | Author | Location | Category | 10 Word Description |
Calico Monkey | Animation | Focuses on the ToonBoom software to create animation. | ||
Women, Art, Life: Weaving It All Together | Tammy Vitale | Maryland, USA | Art | Art-focused, including thoughts on the art that Tammy produces. |
Woolgathering | Elizabeth Perry | Art | Looking, thinking, drawing, being | |
World Blog Collection | ugyen | Blog aggregator | Blog listings categorized by type; goal to add 1000 links in ’07. | |
Blogging Secret | Louiss Lim | Malaysia | Blogging | Part personal but mostly blogging related site. |
Blogging to Fame | Divya Uttam | India | Blogging | All aspects of online business from SEO to usability and blogging. |
Blog-Op | Chris Lodge | Blogging | How to improve your blogging by Chris and others. | |
Daily Blog Tips | Daniel | Blogging | Tips to improve your blogging from tools to design. | |
Mike’s Money Making Mission | Mike | Blogging | Making money using free blogs. | |
One Reader at a Time | Bob Glaza | Blogging | One blogger’s experiment in building and engaging with online communities. | |
Ruminate this site | The Ruminator | Maine, USA | Blogging | Reviews blogs and sites so that we don’t have to. |
SMogger Social Media Blog | Linda Bustos | Vancouver, Canada | Blogging | The ethical use of social media for bloggers and other web users. |
SuccessCREEations | Chris Cree | Georgia, USA | Blogging | Blog Consultant bringing the twin passions of business and blogging together. |
Successful Blog | Liz Strauss | Blogging | The legendary Liz Strauss, blogger extraordinaire and creator of the SOB award. | |
Troy Worman’s Blog | Troy Worman | Jacksonville, USA | Blogging | Focus on writing, ideas and connections |
Copywriter’s Crucible | Matt Ambrose | UK | Blogging, Copywriting | The importance of copy in corporate blogging |
Copywriting Tuneups | Eric Rosen | Blogging, Copywriting | How to measure reading effectiveness and why it is important in the blogosphere | |
Dipping into the Blogpond | Meg | Sydney, Australia | Blogging, Tech | Blogging about starting an Internet company in the Sutherland Shire. |
BrandSizzle | Anne Simons | Branding | Broad and deep insight into the branding process. | |
Own Your Brand! | Mike Wagner | Iowa, USA | Branding | Blog to help businesses re-imagine their brands. |
The Emerging Brand | Anna Farmery | UK | Branding | Corporate branding blog focused on leadership. |
The Engaging Brand | Anna Farmery | UK | Branding | Using technology and marketing knowledge to improve business communications. |
What is Brand? | Japan | Branding | Japanese readers/speakers? Anyone? | |
Presentation Zen | Garr Reynolds | Japan | Business | (Site in English) Tips for great presentations, marketing, and business communications. |
Bob Sutton | Bob Sutton | California, USA | Business | Discussions of “jerks” in business. |
Perspective | Niti Bhan | Asia | Business | Health, wealth and the freedom to choose. Archived blog. New one is jugaad (http://www.nitibhan.com/jugaad). |
Ramblings from a Glass Half Full | Terry Starbucker | Connecticut, USA | Business | Views on business life. |
Simplicity Mary’s Blog | Mary Schmidt | New Mexico, USA | Business | Business development, marketing troubleshooting |
Funny Business | Scrambled Toast | Business commentary | Wide ranging discussion on business with a funny and pictorial approach. | |
Creative Think | Roger von Oech | California, USA | Business, Creativity | Fun Ideas to stimulate your creativity. |
The Copywriting Maven | Roberta Rosenberg | Washington DC, USA | Copywriting | Marketing and SEO copywriting tips. |
Brain Based Biz | Robyn McMaster | Creativity | Tips for stirring creativity in business. | |
Experienceology | Stephanie Weaver | California, USA | Customer Experience | How to create great customer experiences on the web and in the “real” world. |
QAQNA | Tom Vander Well | Iowa, USA | Customer service | Business blog on call centers, quality assessment, and customer service. |
Shut Up and Drink the Kool-Aid! | Tim Jackson | Cycling, Blogging | The irrepressible Tim MasiGuy Jackson and Co’s slant on bicycle marketing. | |
MineThatData | Kevin Hillstrom | Database Marketing | Tips for database marketing from the viewpoint of a DM wiz. | |
Design Sojourn | DT | Sydney and Singapore | Design | How to do good design and create clever products. |
aialone | JT (Jon) Winebrenner | Canada | Design, tech | Design, innovation, as well as Jon’s cartoons! |
Frozen Puck | Brock Skywalker | Canada | Eclectic | Making cool stuff with expensive toys |
Africa Unchained | Emeka Okafor | Economy | Discussing issues and solutions in Africa. | |
Energy Blog | Energy Industry | News, information and updates on the Energy generation industry. | ||
Movie Marketing Madness | Chris | Entertainment, marketing | Marketing with a focus on Hollywood. No info on About page. | |
gDiapers | Jason | Oregon, USA | Environment | Corporate blog discussing environmental issues. |
Time to Budget | Mona Weathers | Finance | How to gain financial freedom by controlling your finances. | |
Soloride | Paul Sanchez | California, USA | Fundraising | A project raising awareness and funds for children with dyslexia and learning differences |
Girls Swimsuits | Preety | Girls | The name says it all, new site, small archive. | |
Home Business Wiz | Barbra Sundquist | Canada | Home business | Collection of resources about home business. |
Working at Home on the Internet | Joe Hauckes | Home business, Blogging | Home business entrepreneurs and making money from home | |
Kristie T | Kristie Tamsevicius | Home business, Online Money Making | Fun, mom-geared work-at-home tips and advice on making money on the net. | |
Asia Inspection Community | Industrial | Blog for Inspection Engineers based in Asia. Includes job board. | ||
Employment Law Colorado | Peter Mullison | Colorado, USA | Law | Resource for employers and employees on Colorado employment law |
Leading Questions | Ed Brenegar | USA | Leadership | Real life leadership, organisational tranformation and practical tips for leaders of all kinds. |
Steve Olson | Steve Olson | Life | Chronicling one family’s quest for personal freedom. | |
Make It Great! | Phil Gerbyshack | Wisconsin, USA | Life coaching | How to take your life from good to great by focusing on relationships. |
You Already Know This Stuff | Jodee Bock | Fargo, USA | Life Coaching | Reminding us all that what we need to know is already in our minds and hearts. |
HolyMama! | USA | Lifestyle | Funny perspective on life from a stay at home Christian mom. | |
My Marrakesh | Maryam Montegue | Morocco | Lifestyle | Expatriate American with an eye for style, architecture and good living |
Gangster Sonny | Mafia | Fascinated with all things mafia … from movies to weapons. | ||
Talking Story | Rosa Say | Hawaii, USA | Management | Management and leadership, Hawaiian style. |
AENDirect | Aen Tan | Singapore | Marketing | Freelance art director’s view on creativity and advertising |
Being Peter Kim | Peter Kim | Massachusetts, USA | Marketing | Personal insights from the depths of Forrester (note: this is his personal, not Forrester, blog). |
BizandBuzz | Gianandrea Facchini | Rome, Italy | Marketing | Brand building and marketing from an Italian perspective |
bizsolutionsplus | Lewis Green | Connecticut, USA | Marketing | A passionate and respected author, marketer and activist. |
Blog Till You Drop! | Laurence-Hélène | UK | Marketing | Marketing, advertising, branding, blogging |
Branding & Marketing | Chris Brown | Ohio, USA | Marketing | Designed for business professionals with an interest in branding and marketing. |
Business Garden | France | Marketing | French readers/speakers? | |
Buzz Canuck | Sean Moffitt | Toronto, Canada | Word of Mouth | Passionate exponent of word of mouth from Canada. |
Buzzoodle | Ron McDaniel | Ohio, USA | Word of mouth, Marketing | Creating buzz with word of mouth marketing. |
Christine Kane | Christine Kane | Marketing, Music | A recording artist, Christine harnesses the power of community to reach her audience. | |
CKs Blog | Christina Kerley | New York, USA | Marketing | Clever strategies, the new best practices, and the smart marketers behind them. |
Conversation Agent | Valeria Maltoni | Pennsylvania, USA | Marketing | Connecting ideas and people—how talk can change our lives |
converstations | Mike Sansone | Des Moines, USA | Marketing, blogging | Known as the blogging yoda (for insight not looks), Mike is a conversation generator. |
CrapHammer | Sean Howard | Canada | Marketing | Marketing using new media. |
Customers Rock! | Becky Carroll | California, USA | Marketing, Customer Experience | Marketing the customer experience; its importance for businesses. |
Diva Marketing | Toby Bloomberg | Atlanta, USA | Marketing | The Diva herself, aligning technology, marketing and branding for businesses. |
Dmitry Linkov | Dmitry Linkov | Moscow, Russia | Marketing, Business | Everyday and business issues |
Drew’s Marketing Minute | Drew McLellan | USA | Marketing, Eclectic | Where strategy and passion collide |
eSoup | Sharon Sarmiento | Alabama, USA | Marketing, Entrepreneurism | Productivity, marketing, web media, small biz development and other stuff entrepreneurs ought to know. |
Flooring the Consumer | C. B. Whittemore | New Jersey, USA | Marketing, Customer Experience | Improving the consumer experience, particularly in flooring (carpeting) |
Get Shouty! | Katie Chatfield | Sydney, Australia | Marketing, Planning | Digital strategy and thoughts on blogging. |
Golden Practices | Michelle Golden | Marketing | Thoughts on marketing for professional services firms, including lawyers and CPAs. | |
Hee-Haw Marketing | Paul McEnany | Texas, USA | Marketing | There is no box. New media marketing strategy thrown together with a few cuss words and a dash of panache. |
Hola! Oi! Hi! | Katia Adams | New York, USA | Marketing, Multicultural | Thoughts of a Brazilian newly arrived in the US with a marketer’s point of view. |
Jeremy Latham’s Blog | Jeremy Latham | Vancouver, Canada | Marketing | A marketing-business oriented blog on website development. |
John Wagner | John Wagner | Texas, USA | Marketing | News and views on marketing, advertising, media, PR and grass-roots communications |
Kinetic Ideas | Wendy Maynard | Oregon, USA | Marketing | Marketing tips, ideas, strategies, and musings for small businesses. |
Logic + Emotion | David Armano | Chicago, USA | Marketing | The intersection of marketing, brand engagement and experience design. How to turn your passive consumers into active brand participants. |
Marketing Hipster | Cord Silverstein | Raleigh, USA | Marketing | Online oriented blog on marketing and web 2.0 tools. |
Marketing Nirvana | Mario Sundar | USA | Marketing | How corporate marketers can leverage the web & social media for better results |
Mindblob | Luc | Brussels, Belgium | Marketing | Using alien intelligence to follow the path of ideas as they come to life. |
Multi-Cult Classics | HighJive | Marketing, Advertising | Musings on Multiculturalism in the Ad Industry and Beyond. | |
Nick Rice | Nick Rice | Kentucky, USA | Marketing, branding | Marketing strategy combined with creative thinking and design. |
On Influence & Automation | Douglas A. Karr | Indiana, USA | Marketing | A marketing and technology blog |
OTOInsights | Jeremi Karnell | Marketing | Corporate blog focusing on using technology to create and sustain customer conversations. | |
Pardon My French | Eric Frenchman | New Jersey, USA | Marketing | Online strategy and marketing with great case studies of real projects. |
Pow! Right Between The Eyes! | Andy Nulman | Marketing | The importance of surprise in business | |
Purple Wren | Sandy Renshaw | Iowa, USA | Marketing | Tools and techniques for communicating life through print and images. |
Servant of Chaos | Gavin Heaton | Sydney, Australia | Marketing | Gavin’s rant on the world of branding and storytelling. |
Shotgun Marketing Blog | Chris Houchens | Kentucky, USA | Marketing | Musings on marketing and related ideas. |
Small Business Blogging | Andy Wibbels | Chicago, USA | Marketing, Tech | Using web media to market your business |
Tell Ten Friends | Jordan Behan | Canada | Marketing | Marketing using new media to make connections. |
The Branding Blog | Martin Jelsema | Marketing | Branding principals, opinions and prejudices he’s developed | |
The Experience Curve | Karl Long | California, USA | Marketing, Social Media | Social media and marketing from an experiential point of view. |
The Instigator Blog | Ben Yoskovitz | Montreal, Canada | Marketing | Entrepreneurial focus on marketing, ideas and building your business |
The Marketing Minute | Drew McLellan | Iowa, USA | Marketing | Expert insight into marketing and branding. And Drew loves Disneyland. |
The Viral Garden | Mack Collier | Alabama, USA | Marketing | Mr Community leads the way in using technology to create conversation. |
Two Hat Marketing | Steve Miller | Washington, USA | Marketing | Views on targeted marketing. |
Unconventional Thinking | Mark Stevens | New York, USA | Marketing | The art and science of growing businesses |
Viaspire | A biz blog—Viaspire | Marketing | Marketing and Communications consulting firm blog | |
Popcorn n Roses | TC Kirkham and Kim Brown | Massachusetts, USA | Movies | Movie industry blog with reviews and musings. |
Current World news | News | “Breaking” news across a couple of categories. Small archive. | ||
Choice at Your Fingertips | News, Blogging | News and tips for making money blogging. No archive. | ||
Blogtrepreneur | Adnan | UK | Online Money Making | How to be an online entrepreneur and also build community! |
Can I Make Big Money Online | George Brian Manty | Online Money Making | Tips for making money online including research, design and blogging. | |
Dosh Dosh | Maki | Online Money Making | Trying to source legitimate methods for making money online. | |
Internet Bazaar | Guhan Mathivanan | Online Making Money | Tips and ideas for making money online. | |
Kumiko’s Cash Quest | Kumiko | Tokyo, Japan | Online Money Making | Trying to make money online and sharing the experience. |
Million Dollar Experiment heads Down Under | Rob St George | New Zealand | Online Money Making | Can thinking positively make you a cool mill? Rob hopes so. |
Money Spider | England | Online Money Making | An experiment to see if can make money writing, plus some tips. | |
Quest to make money on the internet | UK | Online Money Making | Currently up to £128, this site makes money by letting out its posting space. | |
Above Popular | Mark | Personal | Motivated to make the world a better place. | |
Critical Fluff | Jayniek | Maryland, USA | Personal | Ranks various things in life with mulligans, crabapples, and pineapples. |
Forged Euphoria | Personal | Some sponsored links. | ||
OrbitNow! | Troy Worman | Florida, USA | Personal | Miscellaneous musings |
The Sartorialist | Photography, fashion | Photos of fashion on the streets, geared to inspire designers. | ||
Bullshitobserver | Todd Anthony | Politics | Politics and commentary. | |
New Millenium PR | Andrea Weckerle | PR | Bringing business, branding, marketing and PR together. | |
The New PR | Ryan Anderson | Ottawa, Canada | PR | Public relations in the online world. |
Carpe Factum | Timothy Johnson | Project Management | Blog that focuses on the things you need to do to accomplish things. Especially big things. | |
Work, in Plain English | Penina S Finger | Project Management | A design and marketing focused blog on project management. Interesting mix! | |
turned out | David Turner | Illinois, USA | Religion | Minister blogging to connect everyone with a personal relationship with Jesus Christ. |
Evolution…not just a theory anymore | Greg Laden | Minnesota, USA | Science, Religion | Creation vs evolution, commentary and archaeology by an independent scholar. |
SEO Blog | SEO | New site on SEO and use of blogs to improve rankings. | ||
Flee the Cube | ICesar | California, USA | Small Business | Starting up a small business in web design. |
Community Guy | Jake McKee | Dallas, USA | Social Media | Online and offline community building tips and tricks. |
The Social Media Marketing Blog | Scott Monty | Boston, USA | Social Media, Marketing | Blogger with a maniacal passion for anything related to new media / social media. |
A Free and Decent Blog Host | Unfathomed_Psyche | Tech | Technology news focusing on blogs and blog software. | |
Billions With Zero Knowledge | Austin Hill | Canada | Tech, Business | Changing the world with little bits of knowledge |
Connected Internet | Everton Blair | London, UK | Tech | All things to do with technology, mobile phones and gaming. |
darrenbarefoot.com | Darren Barefoot | Canada | Tech, marketing | Tech news, writing and marketing |
Deepak | Deepak | Tech | Focuses on the technology of the Internet and loves Google. | |
MapleLeaf 2.0 | Mark Evans | Canada | Tech | Tech news stories relating to Canada |
Scott Burkett’s Pothole on the Infobahn | Scott Burkett | Georgia, USA | Tech | Musings on technology, IT management, and online community. |
Small Surfaces | Gabriel White | Tech | Interaction design, user interface design, user experience, usability and social trends related to mobile devices. | |
TechBuzz | Thilak | Mangalore, India | Tech | Tech new and reviews written by 17 year old in India. Awesome. |
Masey.com | Rob Masefield | Travel | Design and photography blog. | |
Through the Lenses | Jas | Vancouver, Canada | Travel, Photography | Travel/photography blog includes stunning shots and photography tips. |
Travel And Vacation On Blog | Travel | Lightweight travel guide/destination information on selected cities. Needs more. | ||
The Best Guides to eCommerce with Favor | Viral marketing | Viral marketing tools, memes and SEO tips. | ||
Web Metrics Guru | Marshall Sponder | Web analytics | Web analytics, in particular for blogs | |
The Future of the Web | Jesse Skinner | Canada | Web Development | Use of new technologies for the web. |
Social Media on the fly | Mark Krupinski | Florida, USA | Web media, blogging | Learning social media on the fly |
Asyuu @ Forest | Japan | Japanese readers/speakers? Anyone? |
Gavin, the audacity of the concept staggers my mind…
Wow, lots of time has passed. You can find me on Twitter @douglaskarr
Also, I rebranded the blog to a better name and domain! Hope you find me.
Thanks!
I think it is a great idea to do it again with twitter – I made a modification here –
http://blog.buzzoodle.com/index.php/2008/12/23/twitblogger-the-new-z-list/
Will need to start building again to include the twitter links and see who is really active in both.
Gavin – Google or T-rati juice or not .. it became a great resource especially after you, Becky and Sharon created that amazing matrix. Thanks again for the time and energy you invested. A huge undertaking!
Hope you and yours are enjoying a joy filled holiday season!
Interesting experiment. My Twitter ID is @wendymaynard.
Best, Wendy
Wow, late to the party. What a great idea! Love to get on the list – http://hernaturehisnurture.com is a his & hers blog sharing and comparing insights from the very different worlds of Marketing and Genetics.
We both recently twitter too:
Nature – @alliejanson
Nurture – @shazell
Excellent .Thanks to share ……
Hi,
I was the owner of internetbazaar.blogspot.com and the website does not exist anymore. Can you please remove that from the list?