Sorry folks, I forgot to post this one … thanks to Doug Meacham for reminding me of it!
It feels like Michael Wesch Week here at ServantOfChaos. First of all there was the Information R/evolution and then a post at MarketingProfs.
He also explains that he started producing the video on the fly, so the mistakes were included. As the piece evolved, he realised that the mistakes were an important element which then caused a shift in his own thinking. He need to "plan mistakes".
In another nod to the past, Michael also explains that Kevin Kelly’s We Are the Web piece from Wired in 2005 — perhaps this is also partly why Katie claims there are no such thing as IDEAS.