It makes obvious sense … if you read one book a month, when the average person reads one book a year, this will give you an edge. In five years the average person will have read five books while you would have read 60. Blogs compress this.
Because most marketing blogs focus on actionable strategy, the information that you read can be readily turned into marketing initiatives. And best of all … many of the ideas and concepts can be trialled using social media tools in a low cost manner.
Right now, one of the BEST investments that you could make would be to purchase a copy of The Age of Conversation. It contains insight and ideas from 100 of the world’s leading marketers. No need to be a monkey … just be curious.