Some time ago I read this great eBook by David Meerman Scott on The New Rules of PR. It is a great look at how strong PR can really drive your market engagement strategy. So what’s next — the ultimate MEASUREMENT tool that tracks your PR milestones against the volume of Google search requests. This tool is called Google Trends, and it is only going to become more and more useful over time.
Now, this is one way that you really will be able to see how much interest your PR is generating — and also reinforces the point that you need to be constantly releasing/publishing your stories.
S.