Digital strategy for the world we live in

Innovation

Join Us for #CoffeeMornings in #Singapore this Friday

Posted by on May 13, 2018

Update: it seems the very first #coffeemornings in #singapore has outgrown itself. We’ll now be at Pickleville, 140 Robinson Road – Level 4. For over 10 years now, we...

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Marketing

The Marketing Therapist

Posted by on Nov 7, 2018

It’s interesting when I think back on it. Years before I became an all-in marketer I worked in publishing. I honed my craft (and it felt very much like a craft), learned...

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sextech

Putting the Tech into SexTech

Posted by on May 3, 2018

“The condom was probably invented by a middle-aged man sitting in a well lit room.” From pinpoint accurate insights, hackathons can deliver amazing products. And this was never...

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Trends

The Top 5 Marketing Technology Categories in 2016

Posted by on Mar 22, 2016

Each year, Scott Brinker goes through the laborious process of identifying and categorising thousands of technologies for his Marketing Technology Landscape supergraphic. As in...

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Recent Posts

The Marketing Therapist

The Marketing Therapist

Nov 7, 2018

It’s interesting when I think back on it. Years before I became an all-in marketer I worked in publishing. I honed my craft (and it felt very much like a craft), learned about as many aspects of the industry as possible and revelled in the thought that I was part of a profession that reached back centuries. Of course, one of the things that I did was to...

Why Design Matters

Why Design Matters

Jul 30, 2018

I have always loved colour and type. Even when I worked as an editor – where my focus was words – I was particularly interested in the way that design, typography, words and imagery could combine to create an amazing emotional and intellectual response. Some of my interest here was intuitive, and some was studied. I worked to understand layout. I...

Join Us for #CoffeeMornings in #Singapore this Friday

Join Us for #CoffeeMornings in #Singapore this Friday

May 13, 2018

Update: it seems the very first #coffeemornings in #singapore has outgrown itself. We’ll now be at Pickleville, 140 Robinson Road – Level 4. For over 10 years now, we have been hosting a meeting of various strategy, digital, social media, innovation and tech types each Friday morning in Sydney’s Surry Hills. We have seen the rise and...

Surprise and Delight: Sometimes Advertising Wins

I have to admit that most advertising bores me. It’s like watching a brochure being made. You know the point that is being made, understand the style and brand consistency, and wait for the call to action. Now I also know how difficult it is to take a brief, design creative work to deliver against that brief and get the client to approve it (or more...

Putting the Tech into SexTech

Putting the Tech into SexTech

May 3, 2018

“The condom was probably invented by a middle-aged man sitting in a well lit room.” From pinpoint accurate insights, hackathons can deliver amazing products. And this was never more evident than in the recent SexTech Hackathon held in Sydney by FutureOfSex.org. Now, the “future of sex” is likely to raise an eyebrow or two, but we know that the sex industry...

Kindness is the new Transformation

Kindness is the new Transformation

Oct 30, 2017

I have always believed that trust is essential to create lasting change. No matter whether you are changing a business process, convincing a customer that your solution is the most useful, or introducing new technology to a large user base, trust is essential. The same applies to those who work in social justice, government and politics. It’s essential to...

Putting the You in YouTube

Putting the You in YouTube

Oct 16, 2017

We all know that YouTube has become an internet powerhouse. It’s the one place that we spend more time on than Facebook, and it’s the world’s second largest search engine. There are many more statistics and stories to tell in this interesting infographic from Filmora. But the most interesting thing – for me at least – is that the...

Go #SocialFirst for Customer Care

Go #SocialFirst for Customer Care

Aug 29, 2017

Remember when “Digital First” was the marketing catch-cry? Or “Mobile First”? Living in a world of constant change means that, as marketers, we have to continuously refine our approach. We need to test and tweak our messaging, adjust our spend and targeting, and reconsider and re-evaluate our technology stack. That’s right,...