What Facebook’s Year in Review Reveals About Us

facebooktrendsAus.png

facebooktrendsAus The promise of big data is that it can reveal to us the truth in our behaviours, not just our beliefs.

Just think, for example, about your internet use over the last year. Or month. Or even week. What did you do? What sites did you visit? What did you click on? Why did you share a page or two, a link or a video? Now, imagine if we did the same thing for your friends – if we knew what they looked, liked and loved?

facebookstories2 And if we did the same with their friends, and their friends’ friends.

If we could overlay that in some way to create a visual tag cloud, we may just get a sense of what is important to our communities. We may garner some magical insight into what it is like to live in this rapidly changing world.

Well that’s what Facebook Stories is doing. Of course, it works best if you are a heavy Facebook user (I’m not), but it’s an interesting experiment that shows everything from your own personal timeline stories through to the trends that impacted us by country and by category.

But, for me, the most interesting thing that Facebook Stories reveals is where the pulse of our humanity lies. Take a look at some of the trends – you’ll see what I mean.

Here’s to the Curious

Curious

What did we search for in 2012 – and more importantly, what did we find? Google’s Zeitgeist 2012 reveals the remarkable personal, international and social events that brought us together. And those that tore us apart.

Trend: I’m Fricken Michaelangelo

I'm fricken michaelangelo - college humor and trends

I’m overwhelmed by the sheer number of trend announcements and insights for 2013 that are circulating the web at the moment. It seems that we have an abundance of opinion yet live in the desert of insight.

Almost everyone says the same thing in a different way. Or with a quirky direction. Almost always there is an angle that reflects positively on the writer’s own work or business.

Now, there is nothing wrong with all this. In fact, I am working on my own trends document which I am sure you will gasp and coo about. But it’s not trends that we are talking about really. It’s marketing. We are spruiking our opinions based on an understanding of our markets and our business ecosystems.

It’s not rocket science (unless you are writing about trends in space exploration) but it is hard work. It requires effort, time to think and an ability to articulate a point of view.

And while there are many shifts and changes in our business landscape on their way. There is one that is paramount. I’m fricken Michaelangelo.

We all have opinions and share them for the “5 likes” that they are worth. Just watch this video from College Humor and you will observe all the trends that are taking place in front of our very eyes. Scary but true.

Your Best Posts of 2009

Last month, as 2009 stumbled towards its own end, I asked you to share those posts that you felt were your best. I was interested in what you wrote, what you thought – and what you were prepared to share.

In response, I received emails, tweets and comments, showcasing the touching, funny and emotional aspects of our lives. This, in turn, revealed what I consider to be substantial social transformations that are currently being manifested via social media – the most important of which, I believe, continues to be “the rise of storytelling”. Each and every one of these posts resonated with its audience (and its author) for a simple reason – the power of its story to touch, engage and connect us. Let’s take a look in more detail …

We are hard wired to connect. Steve Woodruff shared the story of his son’s graduation from the US Marines. There were pictures, videos, ongoing updates – and a whole bunch of comments. The most interesting thing is that the comments were not specifically for Steve, or for the post, but for his son, David. Now, most of the commenters have never met David, but this did not stop them leaving very personal comments. Given the chance and the right context, we will share deeply personal beliefs and concerns in a very public sphere because we are hardwired to connect.

Why work harder when you can work smarter? Martin Shanahan’s schoolboy reminiscences made me smile. While this post looks literally at the way a bit of spit and polish can give your boots a long lasting sheen, sometimes you need to use a bit of nous, and the knowledge handed down from someone who has “been there and done that”. If you are an entrepreneur (or want to be), you could learn plenty from Kim Wingerei’s generous explanation of what CAN go wrong in the world of a startup. Clay Hebert shared some anecdotes from the life changing experience of being mentored by Seth Godin. Many of us think that we have to experience our own failures – but learning from the failures and experiences of others can allow you to catapult yourself forwards. As Clay suggests, sometimes you have to lean in.

Bravely embrace the future. It’s easy to say “no” to new things – to new challenges and opportunities. But Paulo Henrique Lemos suggests (along with Steve Jobs) that we can only connect the dots when we look backwards – and that the uncertain future is where we make our reputation, our mistakes and achieve our greatest triumphs. Interestingly, Trent Collins’ post about becoming a father captures this tension rather eloquently.

Where we rush towards the future, we also hunger for the past. Roger Lawrence reminds us that when “social” takes over, social media is nowhere to be found. During a 25th school reunion in South Africa, the running string of festivities meant that, for those attending, the rest of the world ceased to exist. Roger shares anecdotes, photographs and his experience of “return” – and photographs of the underside of the desk where he and his mates carved their names seems to take on a special significance – for while social media and technology propels us forward, faster, we are also anchored by our personal histories – and there is a richness to be found in the tension between the two.

The important story is the story you tell. Sometimes people wonder what story they should tell about their business. They wonder whether, if they start a blog, whether they could sustain it. The worry about running out of content. Or ideas. But Sornie shows that the truth sometimes gets in the way of a good story – it happens in fiction (which is why it is called fiction), and it happens in marketing too.

Stories need connections. Marketers often have trouble pulling together different strands of a story. They get caught starting – or in the middle – and forget to link each piece together. Rich Nadworny highlights the importance of pulling all your narrative threads together – making sure that the connections are made, that the hero wins and that there is sufficient drama to carry us all along for the ride. And Leo Hillary shows just what happens when we get a story just right – beautiful!

It’s time for business, PR and social media to grow up and get along. Craig Pearce sheds some light on the culture of public relations and  Sean R. Nicholson weaves personal and professional experience together to show how some of the fears around social media make us look like ostriches (with our heads in the sand). And on the same topic, Stuart Foster demonstrates exactly how some brands and businesses are using storytelling as part of their experiential marketing strategy. But then Stefano Maggi provides the insight into HOW you do this – building and curating content within a social ecosystem.

Learn and iterate. We can learn from everything that we do – but sometimes, in our rush for the next, new thing, we forget to reflect on our successes and what made them work. Scott Mendelson has a great, in-depth article looking back at the Batman movie – what made it unique and how it set the scene for all that followed. And yes, it was over 20 years ago.

Complexity breeds resilience. Not only are we experiencing vast amounts of change in our lives – from society and culture to the workplace and politics – the rate of change is accelerating. But rather than hiding from this, Mike Chitty urges us to embrace the complexity. While we may get a buzz out of collaborating with “like minds”, in working with those who are vastly different, we will be exposed to opportunities that would never otherwise arise.

The devil is in the details. If you are like me, you pride yourself on your big picture ideas. But I also have a secret – something that my bosses seem to have all known – that I am actually all about the details. Dennis Price points out that in any business there are only a handful of people who really NEED to be big picture people – and that you (and I) are unlikely to be one of those people. It’s a great post that reminds us all to keep our eyes on the prize – but attend to the details because, as Heather Rast reminds us, that’s where the gold lies.

Everything is personal. No matter how hard we try to hide behind our professions, our roles as parents or children or our place in a community, at the end of the day everything is personal. And what makes something stick – what makes a story remarkable and an experience memorable – comes from this understanding. Heather shows that sometimes you need to bump some heads to get your point across, while Tim Berry brings a much needed personal perspective to the world of business, with some excellent practical advice. And Jasmin Tragas shows just what can be achieved when you put your creativity, passion and energy into a worthwhile cause.

Sometimes a story can stop you in your tracks. Mandi Bateson’s post Remember Ruby, is the pure telling of a story – a tragic and powerful story; while the searing honesty of this story from Zana literally knocked the breath from my body. It’s the story you read for which there are no words. It’s called Stop – and I did.