The Cheating Strategist’s Guide to Mary Meeker’s Digital Trends

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Each year around this time, the web goes into a slow motion melt down over the much anticipated Meeker Report into internet trends.

This year is no different. And as I did last year, I will encourage you to reflect on your own business and priorities before diving head first into the report. I call it the “Three What’’s and a Why”. Consider:

  • What mattered in mid 2014?
  • What matters now?
  • What are you measuring?
  • Why are these things important?

And if you’re time poor or just bone lazy and don’t want to click through the hundreds of slides in the report, you’ll love Michael Goldstein’s summary for cheating strategists. It’s 10 times the punch at 1/10th of the effort. Now that’s what I call a good strategy.

Three Whats and a Why – Mary Meeker Meltdown

Reflections

It’s that time of year when Mary Meeker releases her internet trends report. It’s the one that melts the internet.

Now, I will leave you to your own devices to go through the 164 slides in your own time. There is plenty to read, review and digest. But I’d also encourage you to look at a redesigned (and re-imagined) version of Mary Meeker’s slides. After all, in 2012, Mary Meeker encouraged us to think of one of the core trends as “re-imagining everything”.

But before you immerse yourself in “trends” … take a moment to reflect on the last 12 months in your business or organisation:

  • What mattered in mid 2013?
  • What matters now?
  • What are you measuring?
  • Why are these things important?

Understanding your own Three Whats and a Why can help you determine which trends are worth your attention, and which are just noise. Choose your signals wisely.

ReflectionsCreative Commons License Kevin Dooley via Compfight