No doubt you’ve seen them huddling around the bottoms of buildings, near the entrances and exits. On the benches and in the cafes. Their eyes are downcast, their heads bent, shoulders hunched. A decade ago you’d be right to think that these people were spending their morning or afternoon break smoking. These days, the crowds are revolutionaries. But they are not “card carrying” – their weapon of choice is the smartphone – and every status update, share and connection is laying waste to the traditional models of business, networking, socialising and culture. In fact, these changes are impacting almost every aspect of the way we live – in what we call the 5 Cs of Digital Disruption.
The digital revolution is a different style of transformation. It is not a revolution of technology but one of behaviour. Certainly, the technology has had an impact on our lives – and will continue to do so – but the profound changes are in the the WAY that we think, act and behave. And increasingly this includes a technology component.
In Australia – the facts and figures tell the story of pervasive behaviour change. The Australian Social Media Cheat Sheet shows – as at February 2015 – just how much time (and attention) is being spent online. But it’s not just “online” – there are so many ways in which we can consume “online” content and engagement these days – from smartphones and tablets to PCs, smart TVs and Internet of Things devices.
Diving deeper into the statistics, Facebook Australia advise that there is more to the numbers (and that the numbers are larger):
- 1 out of every 3 minutes on mobile is spent with Facebook properties – messenger, Facebook and Instagram
- More than 13 million Australians use Facebook every MONTH
- More than 10 million Australians use Facebook every DAY
- On average, more than 9 million Australians access Facebook via mobile
- 32% growth in the last 12 months
Facebook shared some slides you might find useful for your next presentation: