We’re so lucky that Mr Google doesn’t take things personally.
Employee giving programs are a powerful way of maximising your personal charitable giving. Charities gain reliable, regular funds and by making pre-tax donations to charities through workplace giving, the impact of your donations can go much further. In fact, with employer matching in place – where every dollar that you donate is matched by your employer – the economic impact of every dollar can be be multiplied by up to a factor of FOUR.
So, for every dollar you donate, your favourite charities can be four times better off.
- Employer matching doubles your contribution
- Charities traditionally spend up to 25% of their income on fundraising, so you are saving them acquisition, retention and marketing funds
- Regular, bulk payroll donations reduce administration costs and allow for more effective planning
But despite continuing growth in workplace giving, many organisations have yet to put a formal program in place. The Australian Charities Fund explains that these programs have massive impact – not just on charities who receive the philanthropic funds – but also on employers and individuals. For example:
- Individual worker philanthropy: People are more confident that their donations make a difference, feel more involved with their community and benefit from the tax effectiveness of their donations
- Corporates: Employers can build effective and useful community partnerships and boost employee morale. Workplace giving programs are low on cost and administration and simultaneously help attract and retain quality talent
But how do you have a genuine, engaging discussion about staff giving?
The Queensland University of Technology took an innovative approach and tapped their own school of performing arts to create a flashmob during staff Christmas celebrations. The aim was to get people to think about the future – the future of students and of the university. Not only were students involved, so were lecturers, tutors, professors and heads of schools. There was wide engagement across all stakeholder groups.
This is important to note, because if you want a lasting impact, you need to move beyond talking, to doing. Your ideas have to have a life and an impetus to drive participation. And while we all love the idea of conversation, we also know that talk is cheap, and at the beginning of a new year, perhaps we should all be looking towards a new future.
When I was a teenager I felt that my generation was going to be the one to combat all the issues of injustice that plagued the world. As I got older, I realised that almost every teenage generation thinks the same way – that they can, armed with fresh insight, a new perspective and abundant energy, change the world.
But changing one person’s mind is hard enough. Changing the world … well, you see where I am going.
We are a great mass of inertia – and it takes a lot of effort to mobilise our thinking and to push us to take action. That’s why it’s important to keep challenging “what is”. It’s why it is essential to call out unacceptable behaviours and “old” notions of thinking. Because in challenging these things change can happen one heart and one mind at a time. But no change comes without drawing a line in the sand. Which is why I love the way that Pantene has framed this ad. It’s calling out the often unspoken attitudes that continue to prevail in many of our workplaces.
It’s a great ad. It may not change the world, but it may inspire the drawing of a few more lines. And that would be a great, good thing.
I don’t know about you, but I am completely logical. Focused. Directed. I am completely in charge of my own decisions and behaviour.
Or so I thought.
A couple of weeks ago, I caught up with Ash Donaldson, caffeine aficionado and behavioural design guru. We got talking about mobile app design and human behaviour and within seconds, my head was swimming. He was connecting dots that once swirled around my head like stars in the night sky. With a few quick examples, he explained how – through design – we can predict someone’s decisions.
And if you are interested in understanding how this might work in practice, take a look at Ash’s webinar on Slideshare. It’s 10 minutes that may just change the way you plan your marketing. And it may just change the way you think about your own choices that you think you make.
If you weren’t able to get along to the inaugural DiG Festival in Newcastle, you certainly missed an amazing event. But not all is lost. The DiG Festival team are making a great number of presentationsavailable for viewing. They’ve just posted mine – and it seems they’ve nicely edited out some of the glitches I had with the slide controller. Would love your feedback – drop me a message in the comments below.
The folks at the DiG Festival in Newcastle have started posting videos of the keynote presentations. Here, Nick Aronson from the Commonwealth Bank talks about the future of payments.