I have not done a cup of chaos on a Friday for sometime … but this just seemed too delicious to ignore.
Travelling for business can be pretty boring. Once you fight off the jetlag and close out the meetings, many business travellers find themselves hanging out in their hotel. In the bar. In the lounge. Or in the room.
It’s almost the opposite of being social.
But what if there were ways to tap into the local community? What if you could find and meetup with others who share your interests? That’s where various forms of social media can really transform your travel experience.
This episode of the new AndableTV channel looks at things you can do to travel like a local. There are some great ideas to try out on your next trip. And there’s more to come on the AndableTV sustainable living channel. Be sure to subscribe.
If there is one thing I love, its when people are publicly honest. Or self-deprecatingly honest. Or self-deprecatingly honest in public. But I love this even more when the person at the centre of the confession is famous. Or hyper-famous, like Lindsay Lohan.
So, imagine that you are the brand manager for eHarmony, the dating site, and you notice that your social media mentions are going through the roof. What could it be? A crisis? A catastrophe? Another cat picture?
Maybe it’s a parody by Funny or Die. Featuring Lindsay Lohan.
When we think of convergence, we tend to think of the obvious – of like things coming together. “Convergent media” for example is often seen as a force for disruption – yet for me, it’s far from disruptive. In fact, I’d go so far to say that it is assertive.
But what happens when the technology of production and the technology of distribution are brought to the forefront of the experience? What happens when the gaming and comic genres forcefully collide to produce new narratives and modes of storytelling? What happens when music becomes a mode of expression and commentary, doubling in on itself? And what happens when the viewer is drawn into the total experience, emerging gasping minutes later?
That what you get with the Biting Elbow’s official video for their song Bad Motherfucker (yes, don’t play it in the office without headphones).
So now think, what can you learn from the techniques, craft and approach? How would a tamed down version of this drive engagement with your customer base? What would it mean – and would you be ready for a luke warm take on this?
On Australia Day a wave of patriotism spreads across the nation like vegemite on hot, buttered toast. Australian flags appear on cars and clothes. Australian songs dominate the airwaves (or should I say the playlists) and we celebrate one exemplary individual as Australian of the Year (yes, I know, it’s likely to be a sports “hero” again).
On Australia Day, it’s a celebration of Australian-ness in all it’s gory beauty. It’s a celebration of shared values with more than a touch of larrikin humour.
But sometimes what we THINK of as Australian is less than true blue. Vegemite is one. But there are many others.
Dick Smith’s products have always called this out. In the 80s he was famous for “Dick jokes” – using his name to send a nod and a wink to the mums and dads at home in TV land while cleverly entrenching himself as “one of us”. After all, he was using that great Australian value – Larrikin humour – to differentiate himself from everyone else. You’d hardly imagine Tandy Electronics using the tag line “electronic dick” in their advertising, would you?
But Dick Smith’s latest campaign for his home grown products has sailed into troubled waters. Falling foul of regulators, the 60 second spot received a PG rather than G rating. This means that the ad can’t be shown in the peak slots around the 6pm news bulletins.
Take a look at the ad. While times have changed and we are certainly a more conservative nation than we once were, it’s not a patch on the ads that used to run when I was a kid. And it’s almost un-Australian to not like a dick joke.
I don’t know about you, but I love Dick.
Imagine … you’re just out at the local park doing some bird watching. It’s cold but the kids are still out playing and enjoying themselves. In the sky you see a great eagle and you marvel at its majesty. You track it as it banks on the air currents and then watch in horror as it swoops down on an unsuspecting toddler.
And now, imagine that you study film production and CGI at university and you want to get 100% for your film project. Maybe, just maybe, you’d produce something like this.