If you weren’t able to get along to the inaugural DiG Festival in Newcastle, you certainly missed an amazing event. But not all is lost. The DiG Festival team are making a great number of presentationsavailable for viewing. They’ve just posted mine – and it seems they’ve nicely edited out some of the glitches I had with the slide controller. Would love your feedback – drop me a message in the comments below.
The folks at the DiG Festival in Newcastle have started posting videos of the keynote presentations. Here, Nick Aronson from the Commonwealth Bank talks about the future of payments.
Travelling for business can be pretty boring. Once you fight off the jetlag and close out the meetings, many business travellers find themselves hanging out in their hotel. In the bar. In the lounge. Or in the room.
It’s almost the opposite of being social.
But what if there were ways to tap into the local community? What if you could find and meetup with others who share your interests? That’s where various forms of social media can really transform your travel experience.
This episode of the new AndableTV channel looks at things you can do to travel like a local. There are some great ideas to try out on your next trip. And there’s more to come on the AndableTV sustainable living channel. Be sure to subscribe.
If there is one thing I love, its when people are publicly honest. Or self-deprecatingly honest. Or self-deprecatingly honest in public. But I love this even more when the person at the centre of the confession is famous. Or hyper-famous, like Lindsay Lohan.
So, imagine that you are the brand manager for eHarmony, the dating site, and you notice that your social media mentions are going through the roof. What could it be? A crisis? A catastrophe? Another cat picture?
Maybe it’s a parody by Funny or Die. Featuring Lindsay Lohan.
When we think of convergence, we tend to think of the obvious – of like things coming together. “Convergent media” for example is often seen as a force for disruption – yet for me, it’s far from disruptive. In fact, I’d go so far to say that it is assertive.
But what happens when the technology of production and the technology of distribution are brought to the forefront of the experience? What happens when the gaming and comic genres forcefully collide to produce new narratives and modes of storytelling? What happens when music becomes a mode of expression and commentary, doubling in on itself? And what happens when the viewer is drawn into the total experience, emerging gasping minutes later?
That what you get with the Biting Elbow’s official video for their song Bad Motherfucker (yes, don’t play it in the office without headphones).
So now think, what can you learn from the techniques, craft and approach? How would a tamed down version of this drive engagement with your customer base? What would it mean – and would you be ready for a luke warm take on this?