Digital strategy for the world we live in

Enter the Constellation Supernova Awards

Enter the Constellation Supernova Awards

Jul 12, 2016

I’m judging the 2016 Constellation SuperNova Awards again this year. It has been a while, but I am excited to see the innovation that is emerging from enterprises around the world. Every year the Constellation SuperNova Awards recognise individuals for their leadership in digital business. and the great thing is, you don’t have to be a North American...

How IBM and AusOpen Tennis are rethinking the “sportacular”

How IBM and AusOpen Tennis are rethinking the “sportacular”

Feb 18, 2015

The spectacle is not a collection of images, but a social relation among people, mediated by images. — Guy DeBord, Society of the Spectacle One of the most transformative trends of the last decade has been the shift from inside-out to outside-in thinking. It can be applied to almost any industry or area of expertise. Think, for example, about technology...

Do CMOs Like to Play the Field?

Do CMOs Like to Play the Field?

Oct 22, 2014

CMOs are a funny breed. They work with a constant tension – half living in the shadow of the former incumbent and half looking towards their own future vision. And with a tenure that lasts about 45 months, that means that there is about two years’ worth of clean air for the marketing chief to make their stamp on a business. It’s precious little when you think...

Marketing the First Step for Retailers Matrix Commerce

Marketing the First Step for Retailers Matrix Commerce

Nov 27, 2012

Australian retailers have lost a decade on their US-based rivals. Since the early 2000s, many of the US retailers have been actively gathering and analysing the mountains of behaviour-oriented data generated by web traffic and putting it to work. Sites like eBay and Amazon use this information to transform their business from the outside-in – taking the data,...

#PMdigital–The Australian Prime Minister’s Digital Forum

On Friday, October 5, the Australian Prime Minister, Julia Gillard, hosted a forum on the digital economy. Streamed via the web it brought together business leaders, academics, politicians and small business owners. Through out the day, speakers returned to the themes that are driving change in our lives – what we refer to as the five forces of the...

Customer Experience is the Future of Retail

One of the things that interests me about retail is the potential for performance – for art, drama and transformational customer experiences. But so few retailers deliver this. In almost every case, I am underwhelmed by the retail experience. The range on offer is limited, understocked or difficult to find. Customer service – should you actually be able to find...