Digital strategy for the world we live in

Kindness is the new Transformation

Kindness is the new Transformation

Oct 30, 2017

I have always believed that trust is essential to create lasting change. No matter whether you are changing a business process, convincing a customer that your solution is the most useful, or introducing new technology to a large user base, trust is essential. The same applies to those who work in social justice, government and politics. It’s essential to...

Big Data and the Trust Paradox

Big Data and the Trust Paradox

Jan 22, 2016

We have all become blasé about the information that we share on the internet. We openly tweet, share updates, create photos and post images about where we are, what we are doing and who we are with. We carry our mobile phones with us everywhere – and have become so reliant upon them that we have had to name a condition for the state of anxiety we find ourselves...

Does Medium Matter?

Does Medium Matter?

Nov 2, 2015

When publishing platform Medium burst onto the internet a while back, it seemed like fresh life had been breathed into a stale medium (no pun intended). The integrated comments, sharing and community building capabilities were a fantastic way to turn the one-way, author-to-reader format on its head. And the limited release, invitation only availability drove...

Forget Millennials – Trust is the Secret Sauce of Online Commerce

Forget Millennials – Trust is the Secret Sauce of Online Commerce

Sep 20, 2015

The topic of “trust” is one that we return to over and over again. No matter whether we are wanting to build awareness, consideration or purchase for our business, or establish ourselves online as thought leaders, every word we write, every video we produce and every image we take and share online has ONE CLEAR MISSION. To build trust with our audiences. When...

Earned Audiences–Where Twitter Meets TV

Earned Audiences–Where Twitter Meets TV

May 14, 2014

There was a time when sitting down in front of the TV was a family affair. It was me, Dad, Mum and maybe a dog. The little brother was tucked up in bed and the little sister, well, she was far off into the future. And while there would be the occasional conversation – mostly during the ad breaks between episodes of Prisoner – or when the footy would break at...

Gut Feel Wins Out – 50 Planners to Watch in 2014

Gut Feel Wins Out – 50 Planners to Watch in 2014

Feb 4, 2014

When we have a question, we search the web with Google. When we want to get or share an opinion, we turn to Twitter. And when we want to learn or share, we read blogs, take a Skillshare class or watch a YouTube video. There is no doubt that a great deal of our contemporary experiences are mediated by technology. And as the torrent of content crashes through our...