Digital strategy for the world we live in

The Top 5 Marketing Technology Categories in 2016

The Top 5 Marketing Technology Categories in 2016

Mar 22, 2016

Each year, Scott Brinker goes through the laborious process of identifying and categorising thousands of technologies for his Marketing Technology Landscape supergraphic. As in past years, there are hundreds of new entrants – this year there are 3874 solutions identified on a single page. This means, for the marketing technologist (and that really means...

Marketing Skills of the Future, Now

Marketing Skills of the Future, Now

Nov 23, 2015

I have dozens of conversations with marketers every week. And in almost every conversation, the topic turns to skills. Skills shortages. Employee capabilities. And technology. The rapidly changing marketing technology landscape shifts each quarter with new features, functions, platforms and data coming into play. Meanwhile, universities are pumping out...

Talking Social and Digital Trends on the Echo Junction Podcast

Talking Social and Digital Trends on the Echo Junction Podcast

Nov 16, 2015

Podcasts are one of my newly discovered joys. A well curated list of subscriptions basically means that you can remain up-to-date with your fields of interest independently of the mainstream media. This is particularly useful for topics that are too niche for the media or too controversial – which is why my personal subscription list includes podcasts on the...

The Cheating Strategist’s Guide to Mary Meeker’s Digital Trends

The Cheating Strategist’s Guide to Mary Meeker’s Digital Trends

May 29, 2015

Each year around this time, the web goes into a slow motion melt down over the much anticipated Meeker Report into internet trends. This year is no different. And as I did last year, I will encourage you to reflect on your own business and priorities before diving head first into the report. I call it the “Three What’’s and a Why”. Consider: What mattered...

Tech, Media, Telco – Trends, Predictions and Maybe Some Good Guesses

Tech, Media, Telco – Trends, Predictions and Maybe Some Good Guesses

Feb 2, 2015

The challenge of digital is not one of technology. It is that it is relentless. From December through January each year, we look back over our shoulder at what has happened and then look ahead, towards the horizon, seeking to map out the future. It’s a time honoured ritual that happens on a range of scales – from the personal “New Year’s Resolution” to the...

Three Whats and a Why – Mary Meeker Meltdown

Three Whats and a Why – Mary Meeker Meltdown

Jun 2, 2014

It’s that time of year when Mary Meeker releases her internet trends report. It’s the one that melts the internet. Now, I will leave you to your own devices to go through the 164 slides in your own time. There is plenty to read, review and digest. But I’d also encourage you to look at a redesigned (and re-imagined) version of Mary Meeker’s slides. After all, in...