Digital strategy for the world we live in

Kindness is the new Transformation

Kindness is the new Transformation

Oct 30, 2017

I have always believed that trust is essential to create lasting change. No matter whether you are changing a business process, convincing a customer that your solution is the most useful, or introducing new technology to a large user base, trust is essential. The same applies to those who work in social justice, government and politics. It’s essential to...

Marketing Dividends – Is it Time to Re-evaluate Digital?

Marketing Dividends – Is it Time to Re-evaluate Digital?

May 10, 2017

The promise of digital targeting has had marketers salivating for years. We would be able to identify, reach, engage and convert consumers one-to-one at scale thanks to technology. Better yet, with mobile devices, we could bring an offer to a consumer who was physically close to our retail outlet thanks to big data, mapping and location services. Accordingly,...

The Industrial Internet, Accelerator in a Box and Retail Disruption on #DisrupTV

The Industrial Internet, Accelerator in a Box and Retail Disruption on #DisrupTV

Mar 19, 2016

Each week, Vala Afshar and R “Ray” Wang host a web series DisrupTV. It’s a 30 minute deep dive into the world of digital transformation featuring the people and organizations that are leading that change. This week’s episode featured GE’s Chief Digital Officer, Ganesh Bell, Constellation Research Principal Analyst, Guy Courtin and myself. Setting a cracking...

Forget Data. Let’s Talk Revelation

Forget Data. Let’s Talk Revelation

Feb 17, 2016

I love data. I love the way that it can be collected, crushed, crunched and reported. I love its beautiful, malleable nature and the way that it sticks incongruously to information. I particularly love the way that data can be wrestled into shape to yield an answer. Years ago, I was able to accurately predict a corporate takeover through the harvesting of...

Thinking Ahead of the Agency Curve

Thinking Ahead of the Agency Curve

Aug 27, 2015

Many years ago I was setting up a digital team within an agency and a great brief came across my desk. It was a make or break opportunity. It came from our largest client and it took quite a deal of negotiation to even be included – and all eyes turned towards what was then, a fledgling capability. The brief asked clearly and simply – “should we build our...

Surprising differences between B2B and B2C marketing

Surprising differences between B2B and B2C marketing

Jul 25, 2015

The Econsultancy and Adobe report on  “B2B Digital Trends 2015” is based on a survey of more than 800 global B2B digital marketing professionals. Seeking to understand the key priorities, trends and challenges for B2B digital marketing, it contrasts the B2C focus to reveal  similar priorities – but with a couple of key differences. First up, the “no surprises”:...