Digital strategy for the world we live in

Five Mistakes that Derail Your New Business Efforts

Five Mistakes that Derail Your New Business Efforts

Apr 20, 2016

New business development will make or break your business. And agency owners often find themselves suffering a famine or a feast of new business. But there are some common mistakes that can be relatively easily overcome. The Agency Management Institute has a great presentation on this topic, with FIVE clear tips that will help you avoid new business mistakes....

“Receiving the knowledge” and other youthful fancies

“Receiving the knowledge” and other youthful fancies

Jul 14, 2015

I recently met with an old colleague to catch up after many years apart. While we settled very quickly into an easy conversation – almost like the time had never passed – it also gave me cause to reflect. It made me think about my business behaviour and some of the decisions I made on the way to achieving various things. It made me think about my own...

Six Marketing Visionaries Look to the Future

Six Marketing Visionaries Look to the Future

Dec 4, 2014

The Economist Intelligence Unit has interviewed six marketing visionaries who are sharing their insights of what the future of marketing looks like.  The “Future of Marketing” initiative is sponsored by Marketo, and publishes conversations with Seth Godin, John Hagel, Aditya Joshi, Marc Mathieu, Jim Stengel and myself. It makes for great, and varied reading,...

Three Newsletters for Digital Leaders

Three Newsletters for Digital Leaders

Dec 1, 2014

As much as we write about the end of this or the end of that, one consistent form of communication that refuses to die, is email. Love it or hate it, newsletters and the like continue to go from strength to strength. And there is nothing more telling about the role of email than when some of the most innovative digital thinkers start their own newsletters. Over...

Igniting Marketing Ideas at Firebrand

Igniting Marketing Ideas at Firebrand

Nov 25, 2014

Over the last couple of years, Carolyn Hyams has been building out the Firebrand Ideas Ignition blog as part of her role as Marketing Director for Aquent, Firebrand Talent and Vitamin T in Australia. With posts from the Firebrand team and a host of guest bloggers, it has become a great place to get the latest insight on topics from digital through to...

Candy Everybody Wants–Even Accountants

Candy Everybody Wants–Even Accountants

Aug 22, 2014

Let me start with a confession. Many years ago – a time lost in the mists – my first job was as an accountant. Actually, it was as a “trainee accountant” – I studied at night at worked by day. It was a hard slog – and it wasn’t a job that I loved. Eventually I ditched that work/study combo for the much more lucrative opportunity to make theatre and write under...