When it first launched, Noah Brier’s Percolate was a daily filter of quality social media content delivered directly to your inbox. But there was a deeper, darker and stronger agenda lurking beneath the surface of the Percolate news – a marketing platform that seeks to become the system of record for marketing. Now boasting clients as diverse as GE, Unilever, Converse and Pandora, Percolate have begun to amass a big data warehouse that can yield up-to-date information across a range of industry categories.
In their Future of Retail report, the Percolate team have curated 50 charts that signal the changes that have occurred and that are projected into the near future. Broken into six sections – macro trends, industries, eCommerce deep dive, consumer behaviour, path to purchase and offline strikes back – there is plenty to think on for the traditional, hybrid and digital retailer alike.
You can register to download the report for free – but there are few charts that caught my attention and are worth a closer look.
You can download the full Future of Retail report and charts on the Percolate website.