Digital strategy for the world we live in

Australian Businesses Finally Get Social with #SensisSocial

Australian Businesses Finally Get Social with #SensisSocial

Jun 2, 2016

Throughout the year I am consistently asked for the state of the social nation. Business leaders and Boards ask about strategy and the shifting digital trends. Executives ask about statistics, business models and ROI, and community managers and social media strategists get into the social media plumbing – what’s hot, how can you prove it and where should we...

Big Data and the Trust Paradox

Big Data and the Trust Paradox

Jan 22, 2016

We have all become blasé about the information that we share on the internet. We openly tweet, share updates, create photos and post images about where we are, what we are doing and who we are with. We carry our mobile phones with us everywhere – and have become so reliant upon them that we have had to name a condition for the state of anxiety we find ourselves...

State of the Nation: Australian Community Management 2015

State of the Nation: Australian Community Management 2015

Oct 16, 2015

Community management has, over the last decade, a professional, high growth industry. Touching on social media, knowledge transfer, customer service, PR and marketing, today’s community manager wears many hats, is often the most recognised representative of your company and has become a vital business asset. Yet despite the importance of the role, there is...

Time for Parents to Step Up as Digital Role Models

Time for Parents to Step Up as Digital Role Models

Jan 28, 2015

Working in digital and social media means you are often drawn into quite personal conversations with people. And by “conversations” I don’t just mean “discussions” or “chats” – but one way broadcasts where your only interaction may be to virtually “nod” (via a “Like”), acknowledge or amplify a situation (via sharing or a retweet). For while social media allows...

Brewing Disruption: Percolate’s Future of Retail

Brewing Disruption: Percolate’s Future of Retail

Nov 6, 2014

When it first launched, Noah Brier’s Percolate was a daily filter of quality social media content delivered directly to your inbox. But there was a deeper, darker and stronger agenda lurking beneath the surface of the Percolate news – a marketing platform that seeks to become the system of record for marketing. Now boasting clients as diverse as GE, Unilever,...

Disrupting Retail: Three myths about digital and in-store shopping

Disrupting Retail: Three myths about digital and in-store shopping

Oct 29, 2014

A couple of weeks back I had the opportunity to speak at the DiG Festival about the future of retail. The panel hosted by retail guru, Nancy Georges evolved very quickly away from a simple notion of retail to one augmented by digital technology, mobile connectivity and dominated by a focus on customer experience. And while great strides have been made overseas...