Digital strategy for the world we live in

The Importance of Being Informal

The Importance of Being Informal

Feb 5, 2017

For the last (almost 10 years), a group of marketing and social media enthusiasts have been meeting for coffee. We arrive around 8am each Friday at Sydney’s Single O cafe in Surry Hills for coffee and conversation. Some of us work in social or digital media as a profession. Some of us are involved as part of an interest. And a few are only in it for the...

Don’t Tweet at Me in that Tone of Voice

Don’t Tweet at Me in that Tone of Voice

Nov 24, 2015

Setting tone of voice in social media is a challenge. How do you balance the assertiveness and authority with a sense of engagement and approachability? How do you strike a tone that delights your customers and attracts new prospects? And what is that “distinctive” personality that can only be expressed through text and how do you create it consistently? Tone...

Disrupting the Disruptors – Follow Me on Meerkat

Disrupting the Disruptors – Follow Me on Meerkat

Mar 19, 2015

I feel it. I’m sure you feel it too. Launch fatigue. It is what happens when you can’t bring yourself to click a link or open yet another email announcement about the app or website that is going to change your life. After all, our lives are pretty much the same as they were last year, right? AND the year before. And the year before that. Actually, I can’t...

To Be Talked About Online, Be Hyper-real

To Be Talked About Online, Be Hyper-real

Oct 9, 2013

About a million years ago, when I studied theatre and movement, I was fascinated by what appeared “real” on stage and what looked like it was a person slouching across an open space. There was a real difference between an actor who was able to inhabit and own the stage and someone who seemed to shrink within its open space. For some actors, this ability comes...

There Are No More Boundaries

The 1950s were a wonderful time. It was a time of nuclear, loving families, safe neighbourhoods and white picket fences. In our local communities we knew the butcher, baker and grocer. The mayor would tip his hat as he passed you in the street and the boy next door delivered the newspaper each day on his rounds. It was a time when professional and domestic...

Act Like You Care

I’ve always been interested in people. At university I would spend hours in the coffee shop watching people. I would notice the small gestures. I would see the forced smile of an unhappy coincidence. Or the joyous embrace of a true surprise. And as I watched – and drank coffee – I realised that our bodies betray us before the words ever do. Indeed, our actions...