Digital strategy for the world we live in

Interaction: GroupM’s Take on Digital

Interaction: GroupM’s Take on Digital

Mar 17, 2017

I am always interested to see how different lenses on the same subject reveal insights. For example, B2B marketers have a particular skew when it comes to digital and social media – it is hard edged, data driven and technology enabled. This is particularly true for large scale tech companies – but is an approach that has been resonating across...

Asian Connections: Embracing the Digital Trajectory

Fifty four percent of the world’s population lives in Asia. That’s 3.7 billion people. And according to We Are Social, Singapore’s recent report, Asia is home to over 1 billion internet users – 80% of whom use social media (see full report below). The numbers are impressive. And yet, they tell only part of the story. The most compelling aspect is the trajectory...

Go Where Others Don’t – The Digital Newsroom of Medecins Sans Frontieres Australia

There is a lot of talk about brands becoming publishers – as if it was a simple transformation achieved by the stroke of a budget making biro. But what does it really take? In Australia, Medicins Sans Frontieres or “doctors without borders” aim to put this to the test. Médecins Sans Frontières is the world’s leading independent organisation for medical...

What’s New with News Limited in Australia? Digital Subscriptions. That’s What

An interesting cast of folks assembled at News Limited's Sydney office to be briefed on the upcoming digital subscription offer being rolled out for The Australian. Those present included Katie Chatfield, Tim Burrowes, Tiphereth Gloria, Craig Wilson, Karalee Evans, Bronwen Clune, Laurel Papworth, Gary Hayes, Ross Dawson, Melanie James and a few folks I...

Where Are You on the Trust Barometer?

Whenever the social media conversation shifts to “influence” – who has it, how you can get it and what it’s worth, you know we’re talking trust. After all, what we perceive as “influence” is simply a combination of trust and relevance – a heady mix of the right audience, a trusted shepherd and a call to action. Don’t believe me? Nicholas Christakis has an...

The Words of a Visionary: Marshall McLuhan Speaks

Much of what we are living – in terms of digital technologies, connected social networks, information saturation and knowledge search was imagined by theorist Marshall McLuhan. His books like Understanding Media: The Extensions of Man and The Medium is the Massage are the philosophic underpinnings of many media studies courses – and are must-reads for...