Digital strategy for the world we live in

The best marketing investment you’ll make all year

The best marketing investment you’ll make all year

Nov 14, 2016

In conversation after conversation with marketing directors and CMOs I keep reaching the same conclusion: our efforts at skill building are woefully inadequate to keep up with the pace of customer change. There are two factors at play here: Senior marketers remain risk averse so pursue conservative strategies Junior marketers willing to work with and adapt new...

When Your Dev is the Centre of Your Universe

When Your Dev is the Centre of Your Universe

Feb 8, 2016

I like to think that when I ran a digital agency that my team loved me. I like to think that my demands were, for the most part, not unreasonable. Or that my scoping and project planning came close enough to achievable. But I also know that my expectations would sometimes be unreasonable. Or that “going above and beyond” really did mean going to the CEO’s...