Digital strategy for the world we live in

The Marketing Therapist

The Marketing Therapist

Nov 7, 2018

It’s interesting when I think back on it. Years before I became an all-in marketer I worked in publishing. I honed my craft (and it felt very much like a craft), learned about as many aspects of the industry as possible and revelled in the thought that I was part of a profession that reached back centuries. Of course, one of the things that I did was to...

Marketing Dividends – Is it Time to Re-evaluate Digital?

Marketing Dividends – Is it Time to Re-evaluate Digital?

May 10, 2017

The promise of digital targeting has had marketers salivating for years. We would be able to identify, reach, engage and convert consumers one-to-one at scale thanks to technology. Better yet, with mobile devices, we could bring an offer to a consumer who was physically close to our retail outlet thanks to big data, mapping and location services. Accordingly,...

Why Serious Marketers Aren’t Taking Snapchat Seriously, Yet

Why Serious Marketers Aren’t Taking Snapchat Seriously, Yet

Feb 1, 2017

In my first “official” marketing job, I dealt a lot with branding. And print. We did brochures and collateral. There were events to host, conferences to attend and exhibition booths to use for conversion. And there was this largely irrelevant thing called “the website”. But I had an inkling that there might be something to this internet...

Data vs Insight: The Albatross Around the Marketer’s Neck

Data vs Insight: The Albatross Around the Marketer’s Neck

Mar 30, 2016

We have so much data at our fingertips. Every touch, interaction, click, email, webpage view. It all results in data. Even when we walk from one room to the next our phones are counting the steps, movement, changes in latitude and longitude. We are measured to within an inch of our lives. Some of this data is captured and reported back to cloud based servers...

The Top 5 Marketing Technology Categories in 2016

The Top 5 Marketing Technology Categories in 2016

Mar 22, 2016

Each year, Scott Brinker goes through the laborious process of identifying and categorising thousands of technologies for his Marketing Technology Landscape supergraphic. As in past years, there are hundreds of new entrants – this year there are 3874 solutions identified on a single page. This means, for the marketing technologist (and that really means...

The Industrial Internet, Accelerator in a Box and Retail Disruption on #DisrupTV

The Industrial Internet, Accelerator in a Box and Retail Disruption on #DisrupTV

Mar 19, 2016

Each week, Vala Afshar and R “Ray” Wang host a web series DisrupTV. It’s a 30 minute deep dive into the world of digital transformation featuring the people and organizations that are leading that change. This week’s episode featured GE’s Chief Digital Officer, Ganesh Bell, Constellation Research Principal Analyst, Guy Courtin and myself. Setting a cracking...