Digital strategy for the world we live in

Does Your Personal Brand Make You Look Like an Idiot?

Does Your Personal Brand Make You Look Like an Idiot?

Feb 18, 2016

I can remember advertising for new employees a few years back and being overwhelmed by the number of resumes that would be delivered. We had one job opening and there would be hundreds of applications. It was daunting and depressing. Somewhere in that massive pile of paper was my next team member. I just didn’t know where. The profiles that stood out from the...

Reputation Even Over a Resume: Why Personal Branding Matters in 2016

Reputation Even Over a Resume: Why Personal Branding Matters in 2016

Jan 27, 2016

Take a moment to look back over your career. Even if you are “new” to the workforce, you’re likely to see a hotchpotch of connected experiences. There will be paid and unpaid work, some volunteering maybe. You’ll have passion projects that took weeks or months of your time – like the time you decided to build your sister’s website to save her money, only to...

Improve Your Innovation Fitness: Make Yourself Redundant

Improve Your Innovation Fitness: Make Yourself Redundant

Oct 28, 2015

“Waves are not measured in feet and inches, they are measured in increments of fear.” Buzzy Trent When we talk about technology – and when we talk about change – we often talk about “waves”. Like surfers talk. Except it’s nowhere near as interesting or compelling. Except when we add a tinge of fear to it. When I first started working in publishing,...

Should You Work for Free

Should You Work for Free

Dec 16, 2012

Almost everyone I know has been asked to work for free at some stage in their career. The question may have come from: A family member: perhaps your parents need help with their computer. Maybe your brother needs a website or some graphic design help. Perhaps your sister wants to shoot and edit a video for school. We’ve all been there A not-for-profit: they do...

I am Joining Constellation Research

I am often asked about the story behind this blog and its name – Servant of Chaos. It came about many years ago when I was working with DMR Consulting which was then in the midst of a merger with its parent company, Fujitsu. Those who have lived through a corporate merger will understand the communications challenges that take place – particularly when jobs and...

Hi, I’m Gavin – How Do You Tell Your Personal Story?

What do you say when you introduce yourself to someone? How do you speak and how do you make eye contact. How firmly do you shake hands? When you meet face-to-face there thousands of data points and impressions being captured by the people you are meeting. Some are visual. Some are tonal. And yes, some are olfactory. But what do you do online? How do you tell...