For the corporate entrepreneur or intrapreneur, innovation is seductive. It’s the nod and a wink that catches your attention out of the corner of your eye. Often, by the time that you’ve doubled back to start a conversation, it has disappeared into the corporate ether.
But that glance holds you in thrall. You know that despite the allure of bright and shiny projects, it’s the riskier, opportunities that will draw you back in.
And yet, while innovation continues to attract us, the real value accrues to the organisation that systematically absorbs that innovation and disperses it not just in new product and service offerings. This means taking the spark of innovation and allowing it to light a million fires in the minds of our employees, transforming the culture one idea, project or prototype at a time.
But almost every leadership team makes the same mistake with digital and with innovation. They focus on the technology, forgetting about the people.
This infographic illustrates this exact problem. Sure, digital is disrupting enterprises, but it’s the hard grind of transforming your people and your processes that sees dramatic revenue, cost and consumer experience benefits:
- Executives expect that by 2020, 47% of sales will be influence by digital
- 14% believe they have the right processes
- 21% have the right culture
- 21% have the right people.
Which means, there are significant transformation deficits that must be overcome.