Digital strategy for the world we live in

Data vs Insight: The Albatross Around the Marketer’s Neck

Data vs Insight: The Albatross Around the Marketer’s Neck

Mar 30, 2016

We have so much data at our fingertips. Every touch, interaction, click, email, webpage view. It all results in data. Even when we walk from one room to the next our phones are counting the steps, movement, changes in latitude and longitude. We are measured to within an inch of our lives. Some of this data is captured and reported back to cloud based servers...

For Many B2B Marketers, It’s Time to Set the Foundations

For Many B2B Marketers, It’s Time to Set the Foundations

Mar 15, 2016

For all the how-to guides, blog posts on best practices, tips and tricks, there is a simple reality to modern marketing that we often overlook. In our rush to use the technology, spend our budget and brief our agencies, we forget that good marketing is established on firm foundations. A recent study by B2B International found that the top business challenges...

Surprising differences between B2B and B2C marketing

Surprising differences between B2B and B2C marketing

Jul 25, 2015

The Econsultancy and Adobe report on  “B2B Digital Trends 2015” is based on a survey of more than 800 global B2B digital marketing professionals. Seeking to understand the key priorities, trends and challenges for B2B digital marketing, it contrasts the B2C focus to reveal  similar priorities – but with a couple of key differences. First up, the “no surprises”:...

By the Numbers: Facebook in Australia

By the Numbers: Facebook in Australia

Apr 20, 2015

No doubt you’ve seen them huddling around the bottoms of buildings, near the entrances and exits. On the benches and in the cafes. Their eyes are downcast, their heads bent, shoulders hunched. A decade ago you’d be right to think that these people were spending their morning or afternoon break smoking. These days, the crowds are revolutionaries. But they are...

Australian Social Media Cheat Sheet

Australian Social Media Cheat Sheet

Apr 15, 2015

Update: High quality image here. PLUS check out the update to the Facebook stats. Detailed statistics and information on social media in Australia continues to be a challenge. While there are pockets of data here and there – we rarely see a side-by-side comparison of user data and benchmarking information. So it is great to see this cheat sheet available....

The First Rule of the Consumerverse

The First Rule of the Consumerverse

Mar 18, 2015

Let’s face it, big numbers are sexy. The bigger they are, the more business leaders, marketers and yes, even economists, become excited. So any report on social media that delves into those massive network numbers is bound to cause a flurry of activity. But the big numbers are not what should be interesting us in the latest Global Web Index report on social...