We all say that the world has changed. That the customer is at the centre of our business and marketing strategies. We say that our marketing teams are going to spend more on technology than our tech teams. And we say that customer experience is at the heart of what we do as businesses.
But is this all talk? Or is it smoke and mirrors?
On Friday, August 28, 2015, the Marketo Marketing Nation roadshow rolls into town – and the agenda promises to answer these questions and more.
With keynotes from Marketo CEO, Phil Fernandez and firebrand CMO of Xero, Andy Lark, it promises to be a great day of market and marketing insight. And also a day of action.
- Charles Ross, Senior Editor Asia-Pacific, The Economist Intelligence Unit is speaking on the rise of the marketer: driving engagement, experience and revenue
- Andrew Lark, CMO, Xero will be discussing the connected customer: Why and how enterprises must transform to achieve greatness
- Jennifer Arnold, Head of Marketing, SAP Australia and NZ looks at digital engagement: Australia’s performance through the eye of the customer
- Rose Herceg, Chief Strategy Officer, STW Group and Author of The Power Book will examine the agency of the future
- Cheryl Chavez, VP Product, Marketo will share what’s new in the world of personalised engagement marketing
- Lara Brownlow from LinkedIn will share five key trends for marketers
- Chris Savage, Growth Accelerator, PR Leader, Inspiring Business Advisor will explain how you can keep yourself relevant in a changing world.
There will also be customer panels and plenty of opportunities for networking.
After the lunch break, I am speaking on the way that technology is not just changing marketing but also IT – establishing a new world order. And it is in this new world order where marketers need IT skills and IT teams need marketing skills. It’s like the world of The Transformers. Who is the Autobot? Who is the Decepticon? And what do we need to do to explore our shared future?