Digital strategy for the world we live in

Putting the Tech into SexTech

Putting the Tech into SexTech

May 3, 2018

“The condom was probably invented by a middle-aged man sitting in a well lit room.” From pinpoint accurate insights, hackathons can deliver amazing products. And this was never more evident than in the recent SexTech Hackathon held in Sydney by FutureOfSex.org. Now, the “future of sex” is likely to raise an eyebrow or two, but we know that the sex industry...

Interaction: GroupM’s Take on Digital

Interaction: GroupM’s Take on Digital

Mar 17, 2017

I am always interested to see how different lenses on the same subject reveal insights. For example, B2B marketers have a particular skew when it comes to digital and social media – it is hard edged, data driven and technology enabled. This is particularly true for large scale tech companies – but is an approach that has been resonating across...

Sleeping Giants Take on Fake News and Brands – Is Your Brand Ready?

Sleeping Giants Take on Fake News and Brands – Is Your Brand Ready?

Jan 11, 2017

We have all heard about the vast network of fake news sites that spread disinformation during the recent US Presidential Campaign. These sites use the same clickbait strategies that propelled sites like Upworthy to the top of the digital media scrapheap – inflammatory headlines, sensationalist stories and catchy hooks that tempt you to click just once...

The best marketing investment you’ll make all year

The best marketing investment you’ll make all year

Nov 14, 2016

In conversation after conversation with marketing directors and CMOs I keep reaching the same conclusion: our efforts at skill building are woefully inadequate to keep up with the pace of customer change. There are two factors at play here: Senior marketers remain risk averse so pursue conservative strategies Junior marketers willing to work with and adapt new...

ISMA: Are Social Media Terms of Service Enforceable in Australia?

ISMA: Are Social Media Terms of Service Enforceable in Australia?

Jul 6, 2016

You know what it’s like … Gripped by bright and shiny object syndrome, you drop in your email address, add a password and click “sign up”. This brand new platform is the future. Everyone will be here – but for now, it’s you. The early adopter. Rule breaker and innovation maker. In a couple of clicks you’ve signed up....

After the Spark of Innovation Comes the Grind of Transformation

After the Spark of Innovation Comes the Grind of Transformation

May 17, 2016

For the  corporate entrepreneur or intrapreneur, innovation is seductive. It’s the nod and a wink that catches your attention out of the corner of your eye. Often, by the time that you’ve doubled back to start a conversation, it has disappeared into the corporate ether. But that glance holds you in thrall. You know that despite the allure of bright and shiny...