Digital strategy for the world we live in

Demand Generation and the New Marketing Order with Carlos Hidalgo

Demand Generation and the New Marketing Order with Carlos Hidalgo

Apr 27, 2016

Despite numerous attempts to live stream a discussion on demand generation with author Carlos Hidalgo, I was forced to revert to Plan B. And Plan B involved a cup of coffee, a quiet room and a Skype video call with CEO of the B2B demand strategy firm, Annuitas, and upcoming keynote speaker at the B2B Marketing Leadership Forum in Sydney, Australia. Having read...

Join Me and Carlos Hidalgo and Meet the Modern Buyer

Join Me and Carlos Hidalgo and Meet the Modern Buyer

Apr 25, 2016

Marketers are doing more, spending more and creating more – yet only seeing marginal results. These days, B2B marketers need to transform the way they do the work of marketing. It’s about changing culture, thinking about demand generation in a new way and thinking from the outside-in to focus not on what and when we want to sell to customers but to understand...