A Cup of Chaos #69: Men, Soften the Fck Up

UPDATED! By far, the largest proportion of suicides in Australia is men aged 18-44. The figure is close to 80 per cent. For some men, it’s depression, stress or peer pressure, for others it is sexuality, career pressure, body image, addiction or breaking up with a partner. It can be any number – or combination – of things.

But if you are facing these challenges, the best thing you can do – is Soften the Fck Up. This new campaign by Ehon Chan aims to challenge the traditional Australian notion of manhood – when you’re not feeling right, it’s not time to harden up – it’s time to soften up. And you can start by reading the experiences and stories of others. You can share your own.

In 2009, Mark Pollard and I collected 30 stories about reinventing manhood – called the Perfect Gift for a Man (which you can still download for free). It is great to see this important awareness raising continue.

Sean Carmody has delivered some more detailed statistics from the ABS (2009):

Suicides (all ages): 2,130
Male suicides (all ages): 1,631
Female suicides (all ages): 499
Suicides (18-44 y.o.): 1,114
Male suicides (18-44 y.o.): 866
Female suicides (18-44 y.o.): 248
All deaths (all ages): 140,760
Male deaths (all ages): 72,320
Female deaths (all ages): 68,440
All deaths (18-44): 6,660
Male deaths (18-44): 4,533
Female deaths (18-44): 2,127

So, a few ratios we can arrive at are:

  • (male suicides all ages)/(all suicides all ages) = 77%
  • (male suicides 18-44)/(all suicides all ages) = 40%
  • (male suicides 18-44)/(all suicides 18-44) = 78%
  • (male suicides 18-44)/(male deaths 18-44) = 19%

Which ever way you cut these numbers – it is clear that we are seeing way too many suicides in this country. It is also clear that there is help available, there are options – and futures to grasp. Start by Softening the Fck Up.

A Cup of Chaos #66: Emotional Storytelling

A couple of weeks ago I wrote a piece for MarketingProfs – Google Gets Emotional When Telling Stories … And So Can You. It showcases a video for Google’s Chrome web browser and talks not about the technology but about the emotional impact of that technology on our lives. It’s a great piece – check it out.

But can you apply the same storytelling approach to other sectors? Of course! Ann Handley shares this great brand story from the non profit sector.

A Love Story… In Milk from Catsnake on Vimeo.

A Cup of Chaos #61: F*ck You: Pay Me.

Have you ever had trouble being paid by a client? Mike Monteiro, co-founder of Mule Design talks a little about this exact problem at San Francisco, Creative Mornings. But it’s way more than that … I love this quote:

We wanted to pick and choose the clients that we worked with. And we wanted to be responsible ultimately for the stuff we were putting out in the world … We were naive enough to think that we could run a business better than the people that we were working for.

2011/03 Mike Monteiro | F*ck You. Pay Me. from SanFrancisco/CreativeMornings on Vimeo.

Some great stuff here. Courtesy of @wadeis.