Digital strategy for the world we live in

The Importance of Brands in the Social Media Sphere

The Importance of Brands in the Social Media Sphere

Jul 7, 2016

Facts and figures are boring. Yet almost every B2B brand relies on facts and figures to tell the story of their products or services. Countless whitepapers, videos and presentations wheel out the features and functions or a particular platform, technology or product line, yet everything that we know, as marketers, as data analysts, tells us that there is a...

B2B Marketing Leader Interviews: Andrew Cornell, Managing Editor, ANZ BlueNotes

B2B Marketing Leader Interviews: Andrew Cornell, Managing Editor, ANZ BlueNotes

May 19, 2016

In the leadup to the B2B Marketing Leaders Forum APAC 2016, I took the opportunity to speak with the Andrew Cornell, Managing Editor of BlueNotes, the ANZ newsroom about brand publishing, strategy and content. Gavin Heaton: Earlier this year, eConsultancy published an article saying that the trend of brands becoming publishers is a nonsense. But BlueNotes has...

Hack the Hacker: Using Analytics to Respond to Cyber Security Threats

Hack the Hacker: Using Analytics to Respond to Cyber Security Threats

Feb 24, 2016

When your computer network, PC or laptop is compromised you know you are in for a world of pain. Not only do you face significant down time, there are additional problems: Identity theft – have stored passwords been harvested and shared via dark nets like 4chan? Credit card fraud – have your credit card details been sold in a bulk lot online? Business...

Big Data and the Trust Paradox

Big Data and the Trust Paradox

Jan 22, 2016

We have all become blasé about the information that we share on the internet. We openly tweet, share updates, create photos and post images about where we are, what we are doing and who we are with. We carry our mobile phones with us everywhere – and have become so reliant upon them that we have had to name a condition for the state of anxiety we find ourselves...

Six Principles to Build a Great Content Brand

Six Principles to Build a Great Content Brand

Nov 5, 2014

All brands should start to act like publishers. — Every consultant No doubt you’ll have heard that brands need to start to act like publishers. And I am as guilty as the next person/consultant of using this concept – but I do so advisedly. You see, many moons ago, I worked in publishing. And now I don’t. In fact, many people have started their careers in...

ANZ Bank Retains Most Valuable Banking Brand for 2014

ANZ Bank Retains Most Valuable Banking Brand for 2014

Feb 20, 2014

Rankings. I can take them or leave them. But Brand Directory’s evaluation of banking brands for 2014, in association with The Banker, does an interesting job of placing a monetary value on the intangible asset that is an organisation’s brand. And this year, as shown below, ANZ pips CommBank at the post, to take out first place in the Australian rankings. In...