Digital strategy for the world we live in

Buzz Aldrin Gives No F***s

Buzz Aldrin Gives No F***s

Jul 4, 2017

When you’ve been beyond Earth’s orbit, I expect you have a different view of the world, it’s people and it’s leaders. And as someone who has “the right stuff”, Buzz Aldrin, certainly can lay claim to having firm views and a sharp ability to analyse the data laid out before him. Here he is providing Marcel Marceau level...

If Only Climate Denialists Checked Their Rage to Read Your Twitter Bio

If Only Climate Denialists Checked Their Rage to Read Your Twitter Bio

Aug 23, 2016

Humans can be delightful. Whimsical. Entertaining and surprising. But they can also be frustrating. Embarrassing. Comically inept. And one of the amazing things about humans is that they can be all these things at the same time. And the fact that humans invented Twitter – and bring it to life each and every day – shows just how creative we can be. Author, JK...

When the View from the Penthouse is not What’s Expected

When the View from the Penthouse is not What’s Expected

Mar 11, 2016

It’s not everyday that I notice the tweets from Penthouse Australia in my Twitter feed. But after the marketing industry’s Mumbrella website published this article, it seemed to send the publisher’s Twitter feed viral. Penthouse AU, @penthouseau is now trending in Australia https://t.co/giFpgT62Zv — Trends Australia (@TrendsAustralia) March 11, 2016 While I...

Disrupting the Music Industry – Vodafone and Spotify buddy-up

Disrupting the Music Industry – Vodafone and Spotify buddy-up

Oct 14, 2014

Today’s announcement making Spotify Premium available to Vodafone mobile subscribers amps up the pressure on the music and media industries with more disruption on the horizon. They say that the number one reason that startups fail is due to distribution. It’s not a poorly designed product, or an inexperienced team or even bad customer experience. The...

Disruption from the Medieval to the Digital World

Disruption from the Medieval to the Digital World

Aug 25, 2014

One of the most exciting and interesting projects I came across during my time working with IBM was the digitisation of the Vatican Library. A great humanist project, the Vatican Library was created during the Renaissance when books were literally hand crafted. Scribes, illuminators, binders and printers would work together to create objects that were as...

Why Social Media Has Failed the Federal Election

Why Social Media Has Failed the Federal Election

Aug 29, 2013

In the last federal election, social media showed its potential to engage and influence the voting public. We saw some tentative steps into the world of social media – some tweets, Facebook updates and the occasional blog post. And the public – largely ignored in terms of digital citizenry – leapt at the opportunity to not just join the conversation – but enter...