Digital strategy for the world we live in

When the View from the Penthouse is not What’s Expected

When the View from the Penthouse is not What’s Expected

Mar 11, 2016

It’s not everyday that I notice the tweets from Penthouse Australia in my Twitter feed. But after the marketing industry’s Mumbrella website published this article, it seemed to send the publisher’s Twitter feed viral. Penthouse AU, @penthouseau is now trending in Australia https://t.co/giFpgT62Zv — Trends Australia (@TrendsAustralia) March 11, 2016 While I...

Will Social Media Make Politicians More Likeable?

Will Social Media Make Politicians More Likeable?

Sep 18, 2015

Over the last few days, Australia has found itself with yet another Prime Minister. It is our fifth Prime Minister in five years. What is fascinating is not just that there has been so much change but the speed with which that change has taken place. In fact, some time ago I suggested that with social media, we are all swinging voters now. And so...

Is It Time for a Chief Brand Storyteller?

Is It Time for a Chief Brand Storyteller?

Jul 1, 2015

This great presentation on content marketing and storytelling by Jonathan Crossfield got me thinking. What is it about brands, storytelling and technology that we continue to struggle with – and why is this struggle so pervasive? Let Me Tell You a Story: Finding the Narrative in Your Content Marketing from Jonathan Crossfield Now, I see a lot of content...

Is TV Dying or Are Its Best Years Still Ahead?

Is TV Dying or Are Its Best Years Still Ahead?

Mar 12, 2015

We’ve been heralding the death of TV ever since we plugged a 2.8k modem into our phone lines. Sure it meant we couldn’t make a phone call while “online”, but we were living the future. It just required some patience. Or maybe an overnight download. But the possibility of downloading a TV show that had just screened in the US was tantalising – so when modems...

Disrupting the Music Industry – Vodafone and Spotify buddy-up

Disrupting the Music Industry – Vodafone and Spotify buddy-up

Oct 14, 2014

Today’s announcement making Spotify Premium available to Vodafone mobile subscribers amps up the pressure on the music and media industries with more disruption on the horizon. They say that the number one reason that startups fail is due to distribution. It’s not a poorly designed product, or an inexperienced team or even bad customer experience. The...

Audience Disruption and Lessons from the Music Business – How to cultivate and amplify a fragmented audience

Audience Disruption and Lessons from the Music Business – How to cultivate and amplify a fragmented audience

Oct 13, 2014

It doesn’t take a genius to know that the days of mass marketing are over. But it is taking some time for us to disentangle ourselves from old ways of thinking. Gone are the days when you could produce an ad and blast it out to the compliant masses who would watch, absorb and then automaton-like file out of their homes to purchase our products direct from...