Digital strategy for the world we live in

Five Mistakes that Derail Your New Business Efforts

Five Mistakes that Derail Your New Business Efforts

Apr 20, 2016

New business development will make or break your business. And agency owners often find themselves suffering a famine or a feast of new business. But there are some common mistakes that can be relatively easily overcome. The Agency Management Institute has a great presentation on this topic, with FIVE clear tips that will help you avoid new business mistakes....

Opportunities for Agencies: Innovation Can Be Learned

Opportunities for Agencies: Innovation Can Be Learned

Mar 1, 2016

One of the most interesting and useful podcasts that I listen to is Drew McLellan’s Build a Better Agency podcast. Each week, Drew serves up fascinating and tangible tips, tricks and proven approaches to help agency owners grow their business. It’s a great combination of tactics and strategy, capability building and new ideas. A couple of months ago, I had the...

Why Clients Really Fire Agencies-And other insights from the SoDA Report

Why Clients Really Fire Agencies-And other insights from the SoDA Report

Dec 2, 2014

No matter whether there is a change in CMO or marketing director or whether it’s time for a review, agency management can be an emotional challenge. Over years of collaboration, organisations build collaborative ways of working together – processes, systems and tools become intertwined. People become friends. Colleagues. Even partners. So what really happens...

Trust and the Marketer

Consumers have always suspected marketers. Of something. But this “something” has always been elusive. Hard to pin down. In the back of the mind of most consumers, there is a small voice – a remnant of our evolutionary instinct – that warns us of a potential risk, a trap. The limbic system is part of our pre-verbal brain that we commonly refer to as “gut...

Vera For BBH – How to Get a Job in Advertising

For the most part, CVs are dreary to write and worse to read. They are uninspiring, linear and don’t lend themselves to the kind of storytelling and experience that capture our passions, skills or abilities. So when I hear of an interesting approach or idea to snaring a job, I love to lend support. In late 2010, Katherine Liew from Adelaide won an internship...

My Kingdom for a Horse

A horse, a horse! My kingdom for a horse! I have always loved Shakespeare’s Richard III. It’s an epic experience – no matter whether you see it live in performance or whether you let those words loose in great emptiness of your cognitive surplus. The line comes at the point in the play where Richard – the evil and arrogant king – is about to meet his doom. Like...