Digital strategy for the world we live in

Surprise and Delight: Sometimes Advertising Wins

I have to admit that most advertising bores me. It’s like watching a brochure being made. You know the point that is being made, understand the style and brand consistency, and wait for the call to action. Now I also know how difficult it is to take a brief, design creative work to deliver against that brief and get the client to approve it (or more...

Bursting the Blandness Bubble

Bursting the Blandness Bubble

Mar 18, 2017

So much advertising is bland, characterless, unimaginative. It makes me wonder how agencies are briefed and sometimes why. But it’s easy to live in a bubble and only see what you are directed to see. Some days you need to burst that bubble. You are...

Marketing Skills of the Future, Now

Marketing Skills of the Future, Now

Nov 23, 2015

I have dozens of conversations with marketers every week. And in almost every conversation, the topic turns to skills. Skills shortages. Employee capabilities. And technology. The rapidly changing marketing technology landscape shifts each quarter with new features, functions, platforms and data coming into play. Meanwhile, universities are pumping out...

More Waves of Digital Disruption: From DoubleClick to Twitter via Facebook

More Waves of Digital Disruption: From DoubleClick to Twitter via Facebook

Aug 12, 2014

When DoubleClick launched their self-service advertising network it was a revelation. It provided marketers with a powerful sense of control over their advertising, its placement and spend. At the same time, it caused a level of disintermediation – with marketers taking on the media planning that was once the domain of agencies. Technology was, in effect,...

Digital Ad Spend Grows But What About the Investment?

Digital Ad Spend Grows But What About the Investment?

Jun 25, 2013

When I look at infographics, I am looking not just at the facts and figures (boring) – I am looking a the underlying story. I want to understand what is taking place behind the numbers. I seek insight and connection between the sources of information, the behaviours of the industry and opportunities for the future. So this infographic from Invesp, fired up my...

Advertising in 2020 – Let’s Hope There’s Fire

Advertising in 2020 – Let’s Hope There’s Fire

Feb 1, 2013

John Willshire and Mark Earls make you think. They chisel and shape ideas until they are sharp enough to be carved into your mind. As part of the Wharton Future of Advertising program, they put together this presentation that provokes a conversation around advertising and what it might look like in the year ahead. Take a look through, it’s quick and it will...