Author: Gavin Heaton

Flash in the Pan?

Macromedia has finally released Flash 8, with roadshows and presentations happening across the globe. There are even online web seminars that will help us all come to grips with the funky new features. These Macromedia guys really know how to launch a product! But are we ready for it? So far, most efforts have concentrated on implementing video for the web. Some sites have cleverly integrated cool music to beef up the presentation, but this is only beginning to scrape the surface of what is possible. It is important to focus on <b>interactivity</b> – providing non-linear possibilities that are designed to promote action, reaction and engagement from the end-user. Video streaming is only going to provide that single story, but we all want more. So much more. This is a challenge for all designers and developers. It is also a  challenge for writers. From this point on, it is essential that all begin to work collaboratively – more in the way in which game developers work. A flash in the pan? Not...

Read More


I listen to the wordsthe sound of breaththe pulsethe urgethe weightand wait. The waiting is always the signalfor disappointment The waiting looks to tired eyeslike the drowning of men It smells of rock-less seasof mediocrity But then the breezeshiftsbaby I dare not believe the words that feedan emotion that awakesa cry for the departed and a hope for future giving. Time to bite my tonguebite the fingerspike the palms A birth? Yes indeed.An awakening cryis also song for gulls. It is 5am and I...

Read More

Eye on History

It is easy, oh so easyto seek and findbehind leaf and boughin shadow and in rain-puddlesa fear that we know. The shape of our anxietiesand the taste of our fearslives in the contours of our daily lives – in the rooms where we live. The boardrooms we frequentthe hallways we scaleall sound as hollow asrocks in the graves. The four pm food courts of forgettable mealsthese too are the price of the days that we fail Each moment of beliefor a hand not extendedEach easy swallow ofpolitical sandwich To read is a powerto write is a fistto the bleeding eye of history’simpotent mass These days are creepingthere’s no time to wastestand, write, talk, screambefore today is past....

Read More

Caxton Dreamt

The crumbling edges of a finger-worn mapbrittle with the desires of forgotten menstinking of failureThe tongues of parchmenthave no more words to impart. A new contour is arisingA flavour more pungent A nightmare more steeped in thedaily exasperations of menand their suits Our exertions must be immediateThe urge is stronger than breathThe pen holds firmThe nibExtended A finger hovers over keyboardMouseL-E-D I have blinked three times And my stories span the...

Read More

It’s All in the Story

It drives me nuts when someone says to me "a picture paints a thousand words". It is even worse when that person follows through with a reason, or a process, or a formula like <a href="">this</a>. Sure, good copywriting can be strengthened by bold design. But where does the design start? It starts by someone needing to communicate a message to someone else – they have a story to tell. From there, everything falls into...

Read More