Author: Gavin Heaton

If Only Climate Denialists Checked Their Rage to Read Your Twitter Bio

Humans can be delightful. Whimsical. Entertaining and surprising. But they can also be frustrating. Embarrassing. Comically inept. And one of the amazing things about humans is that they can be all these things at the same time. And the fact that humans invented Twitter – and bring it to life each and every day – shows just how creative we can be. Author, JK Rowling seems to agree, retweeting this stellar conversation between one of my favourite astrophysicists, Katie McGarvey and one of her “fans” (ok, I think Katie may be the only astrophysicist that I have ever met)....

Read More

Share Your #CoffeeMornings Moments

It’s amazing how a relatively random event can turn into a “thing”. It’s what happens when you bring people together and find a spark. Well over nine years ago, I walked into a cafe where I knew no one. Emily Reed waved to Katie Chatfield and I, and the first ever #CoffeeMornings became a reality. Over the next couple of hours, plans were hatched and alliances formed. We decided to meet again the following Friday. And the Friday after that … As we approach our 10th Anniversary, I thought it would be nice to collate some of the stories...

Read More

Enter the Constellation Supernova Awards

I’m judging the 2016 Constellation SuperNova Awards again this year. It has been a while, but I am excited to see the innovation that is emerging from enterprises around the world. Every year the Constellation SuperNova Awards recognise individuals for their leadership in digital business. and the great thing is, you don’t have to be a North American business. Anyone can enter. Nominate yourself or someone you know before August 8, 2016. It’s a great way to promote your program while also learning from others in the same field. Learn more and apply here. About the SuperNova Awards The SuperNova Awards...

Read More

The Importance of Brands in the Social Media Sphere

Facts and figures are boring. Yet almost every B2B brand relies on facts and figures to tell the story of their products or services. Countless whitepapers, videos and presentations wheel out the features and functions or a particular platform, technology or product line, yet everything that we know, as marketers, as data analysts, tells us that there is a better way. A more efficient way. In fact, neuroscience has provided vital clues that help us understand not the power of logic to drive purchase, but the importance of emotion to tip our decision-making. So at the point of decision,...

Read More