As much as we write about the end of this or the end of that, one consistent form of communication that refuses to die, is email. Love it or hate it, newsletters and the like continue to go from strength to strength.
And there is nothing more telling about the role of email than when some of the most innovative digital thinkers start their own newsletters. Over the last few months, newsletters, not blogs or podcasts, have been started by at least three digital leaders that should be on your must-read list (or at least in your “Primary” Gmail tab). These are:
- Rosie & Faris’ Strands of Genius: Part business diary, part link collection, this newsletter by Rosie Yakob and Faris Yakob has a particular advertising and innovation focus that is hard to find. It is peppered with the dynamic duos’ personal sayings, interesting perspectives, and content that favours insight over statistics (though there are plenty of both).
- Kris Hoet’s Warped: A weekly curated email featuring the best ideas, trends and awesomeness from the previous seven days. Kris keeps an eye on innovation and trends emanating from Europe.
- Dave Phillip’s Work Study Dad: Short and sharp – Dave’s Five Things newsletter focuses on social media marketing and culture and contains only five links to items worth reading.
- Natural Disruption: The newsletter from our Disruptor’s Handbook team keeping you up-tod-ate with disruptive trends, technology and ideas.
And yes, I know that makes four. Make some room in your inbox for all of them