Author: Gavin Heaton

A Market Like No Other For Goodness Sake

When I was a vegan I became fascinated by the machinery of modern agriculture. And I don’t just mean the tractors – I mean the massive supply chain, refrigeration, logistics, buying and planning mechanisms that bring fresh food to our tables. It seemed that there were more than a million miles between the source of our food and its destination. It made me realise there were more complexities in the market of markets than I had understood. In the face of this I wondered what impact a personal choice – such as becoming a vegan – may have on...

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Game Changers: So Bad it’s Good

Is this ad, “The Game Changers” from the Department of Finance, the worst waste of taxpayer’s money or the most ingenious? Clearly performed by members of the Australian Public Service and not by professional actors, the dialogue comes across as clunky and cliched. Creative Edge’s Dee Madigan calls the ad “hilariously bad”. But I wonder. It has been revealed that the agency Together Creative has been paid $37,400 for marketing services over four years. That’s around $9000 per year.  Let’s say half of that budget was used on this video aimed to recruit the next wave of graduates to...

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The Importance of Being Informal

For the last (almost 10 years), a group of marketing and social media enthusiasts have been meeting for coffee. We arrive around 8am each Friday at Sydney’s Single O cafe in Surry Hills for coffee and conversation. Some of us work in social or digital media as a profession. Some of us are involved as part of an interest. And a few are only in it for the coffee. Over the years, we have seen regulars become friends. There have been weddings and children. There have been breakups and tragedies, visitors and ring-ins. And it has been the most...

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Why Serious Marketers Aren’t Taking Snapchat Seriously, Yet

In my first “official” marketing job, I dealt a lot with branding. And print. We did brochures and collateral. There were events to host, conferences to attend and exhibition booths to use for conversion. And there was this largely irrelevant thing called “the website”. But I had an inkling that there might be something to this internet lark, so I kept at it. I created campaigns that would start with an envelope delivered to a desk, would follow it up with an email message, exclusive code, some marketing information and an invitation to an exclusive event. Then the event...

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Wordfence Launches Cyber Attack Activity Report

No matter whether you run a personal blog or a professional website, you will find yourself at some stage, the victim of a cyber attack. These cyber attacks, often referred to incorrectly in the mainstream media as “hacking” can take a variety of forms including: DDOS – distributed denial of service attacks engage networks of computers to bombard your server with requests Brute force attacks – where the attacker attempts to guess your login details usually using an automated system that can send hundreds if not thousands of requests very quickly Malware / spyware – where a piece of...

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